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AirDNA Data: US Tennessee Gatlinburg

How is Gatlinburg performing?

97

Great
Market Score

96

Investability

73

Rental Demand

44

Revenue Growth

68

Seasonality

40

Regulation

Annual Revenue

$45.3K

+3%

past year

Occupancy Rate

61%

+4%

past year

Average Daily Rate

$327.9

+3%

past year

Revenue per Available Rental (RevPAR)

$196.5

+6%

past year

Gatlinburg Performance Details

Total available listings

7,662

+3%

past year

Listings by rental channel

Channel

Airbnb (28%)

Vrbo (24%)

Both (48%)

Listings by rental size

Bedrooms

1 Bedroom (31%)

2 Bedroom (34%)

3 Bedroom (18%)

4 Bedroom (9%)

5+ Bedroom (9%)

Rental growth in the last 12 months

Active Listings

+8%

past year

Listings by annual availability

Available

1-90 nights (24%)

91-180 nights (12%)

181-270 nights (15%)

271-365 nights (49%)

Listings by rental type

Type

Entire Home (93%)

Private Room (7%)

Shared Room (0%)

Listings by Cancellation Policy

Flexible (3.3%)

Moderate (49.3%)

Strict (40.5%)

Super Strict (6.9%)

Listings by Minimum Stay

1 Night (8.6%)

2 Nights (50.1%)

3 Nights (13.5%)

4-6 Nights (4.9%)

7-29 Nights (4.5%)

30+ Nights (18.4%)

What amenities do listings have?

Aircon

99%

Internet

97%

Kitchen

96%

Wireless Internet

93%

Heating

92%

Who are the largest property managers?

Property ManagerListingsAnnual ChangeReviewsAverage Review
Jackson Mountain Rentals
139139.0%757
4.56
Cabins for You
132-0.0%944
4.38
Elk Springs Resort
1060.1%1125
4.65
Evolve
1040.1%3823
4.67
Cabins of the Smoky Mountains
104104.0%4
2.00

Occupancy

Occupancy Rate

61%

+5%

past year

Booking lead time
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Length of stay
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What percentage of the month was occupied?

Average monthly occupancy over the last 5 years

+3%

past year

2023
2022
2021
2020
2019
2018

Revenue

Average revenue

$4,525,861

+5%

past year

How much revenue did listings earn per month?

Average revenue over the last 5 years

+3%

past year

2023
2022
2021
2020
2019
2018

Rates

Revenue per available rental (RevPAR)

$61

+5%

past year

Revenue per available rental
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Revenue per available rental (RevPAR) over the last 5 years
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What was the average daily rate?

Average daily rate over the last 5 years

-3%

past year

2023
2022
2021
2020
2019
2018

Revenue per available rental (RevPAR)

Revenue per available rental

$61

-7%

past year

Weekend revenue per available rental (RevPAR)
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What percentage of the month was occupied?

Average monthly occupancy over the last 5 years

+3%

past year

2023
2022
2021
2020
2019
2018
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