It’s time to take control of your vacation rental pricing strategy with AirDNA’s Smart Rates™. Optimize rates, boost revenue, and position your property for success with custom recommendations based on what your real competitors are up to.

Wondering how much to charge per night for your vacation rental? Setting the right nightly rate is critical to generating top revenue (check out our Airbnb calculator for short-term rental revenue projections). But your rates shouldn’t be the same every night. If they are, you’re missing out on key opportunities to charge more during peak times and get more bookings during lulls by setting attractive rates.

AirDNA’s Smart Rates analyzes real-world demand and provides personalized pricing suggestions for each date based on our global library of more than 10 million vacation rentals. 

Price your short-term rental to perfection

Vacation rental pricing strategies are highly personal. Some people concentrate on driving occupancy, while others focus on getting a high average daily rate (ADR). Smart Rates leaves plenty of room for personal tweaks to help you achieve your ideal pricing strategy. Set preferences for minimum and maximum rates, discounts, and even how aggressively you want to price your property. These levers help you strike your perfect balance.

Customize your vacation rental pricing strategy

Set your base rate, daily minimum, and other factors to get the right price for your unique listings.

Choose a conservative, balanced, or aggressive pricing strategy that meets your needs.

Rate recommendations are based on the real-world demand in your unique market.

Are weekends or midweek travel popular for you? Prices reflect your local travel trends.

Account for holidays and seasonality to ensure you always have the best rates at the right time.

Automatic adjustments based on booking lead times keep you competitive.

A lot of factors go into choosing the best nightly rate for your vacation rental, and they change all the time. Here are some of the attributes we consider when making pricing recommendations.

Know the reasons behind your rate recommendations

Hosting platforms have loyalties to travelers and hosts, meaning they may suggest discounted rates to attract travelers at your expense.

Hosting sites often don’t foresee peak demand trends, like shifting seasonality or travel preferences.

The parameters you can set are limited, meaning you don’t have full control over your pricing strategy.

There’s zero visibility into your competition's pricing without hours of manual research.

It’s only one platform, so you have no clue what’s happening in the rest of your market.

Choose the pricing strategy that’s best for you, whether that’s maximizing occupancy, setting aggressive nightly rates, or somewhere in between.

We recognize booking demand months in advance and adjust pricing suggestions accordingly.

Smart Rates includes smart adjustments for yearly seasonality and holidays in your market.

Hand-pick your top competitors and study their pricing trends to come out on top.

Data from multiple platforms and partners gives you a complete picture of pricing in your market—not just from a single platform.

Relying on hosting platforms like Airbnb or Vrbo for price recommendations? Here's why you should think twice about that approach.

AirDNA’s Smart Rates vs. Hosting Platform Pricing 

Our summer bookings were slower than normal. I used AirDNA's Smart Rates to make sure our pricing was in line with the market and after adjusting my prices with the recommendations I booked three high-value weeks within 72 hours.

Speaking of data specifically, I can say that keeping track of fluctuations in the market and relating it to take the steps in terms of pricing was imperative. Being in a market where most people are not relying on data, being the one that does allows us to stand out from the crowd

Smart Rates is updated daily to make sure you always have access to the most relevant pricing recommendations.

How accurate are Smart Rates recommendations?

AirDNA has an industry-leading five years of historical data and information about more than 10 million vacation rental properties globally. This makes AirDNA data the most accurate available. In fact, we consistently estimate Airbnb’s actual revenue with at least 94.9% accuracy, and our Q1 2022 estimate was 99.3% accurate.

What type of vacation rental pricing strategy should I use?

Short-term rental pricing strategies are as personal as each property, and it really depends on you to decide what’s best for your listing. Some hosts take a conservative approach and offer enticing discounts to increase occupancy, while others focus on driving a high average daily rate to reach their revenue goals.

AirDNA’s powerful yet easy-to-use tools make hosting and investing a breeze. This means having every insight you need, all in one place, always up-to-date.

Smart Rates is the vacation rental industry’s most powerful, easy-to-use Airbnb smart pricing tool. Optimize pricing strategy in AirDNA's MarketMinder platform.

Set the best nightly rate, everytime.

Why Use AirDNA Smart Rates

AirDNA’s Smart Rates vs. Hosting Platform Pricing

Hosting Platform Recommendations

AirDNA's Smart Rates

Smart investments happen here.