Marketing Manager, Demand Gen

About AirDNA

AirDNA is a technology startup revolutionizing the vacation rental industry. In just a few short years, AirDNA has established itself as the leading provider of data and analytics for the $140 billion dollar industry. Our customer roster includes a who’s who of investment banks, hotels, hedge funds, real estate investors, and vacation rental pros. We are bootstrapped, profitable, and looking to take the world by storm in 2020 and beyond.

We are democratizing lodging one customer at a time.


Your Role – Growth Hacker Meets ROAS Optimizer

You are a rockstar digital marketer focused on optimization and scale for multi-channel direct response campaigns and account-based demand generation. You are used to running outbound direct response campaigns for SaaS products across a variety of media and channels. Think outbound growth hacking meets ecommerce and ABM.

You will ensure that the AirDNA brand is front and center for any active conversation that could drive leads to our website. Widget idea? Great. Self-sustaining affiliate engagement that spawns a new business opportunity? Even better.

While you will own all of AirDNA’s paid digital marketing efforts and will tirelessly optimize campaigns and channels to maximize LTV, reduce churn and drive market penetration, you will not be an Adwords monkey. You will work closely with content strategy, PR, data science, and product marketing to source content and ensure competitive advantage to drive leads from any platform you see fit.

You eat and breathe all things lead gen: sponsorship, strategic partnership, third-party affiliate, Adwords, retargeting, programmatic and paid social. You understand not just quantity, but quality, and you can back up your rationale with data. You have enough of a macro view to help inform key messaging with the content team to drive conversions.

This is a unique opportunity to get in early at a young profitable company to work on solving novel challenges in a rapidly growing industry.

Here’s what you’ll get to do:

  • Support top of the funnel efforts to drive online sales volume and work with our B2B marketing manager to drive offline MQLs; you have an always-be-learning attitude, identify value proposition mismatches and improve conversion rates with every campaign

  • Tactically deploy microsegmented search, display and video ads across third-party exchanges, including AdWords, programmatic platforms, etc. with an eye for brand strategy and consistency and deep experience in testing retargeting campaigns

  • Define optimal pre-conversion touchpoint strategy and content plan and optimize landing pages in tandem with digital content strategist and sales team

  • Identify ownable keyword opportunities and collaborate with content marketers to build onsite strategies; implement learnings in advertising approach and outbound ABM strategies

  • Source and implement unique paid partnership opportunities and sponsorships, and develop growth hacking strategies in tandem with our marketing and product teams to drive additional exposure

  • Understand sales triggers and develop user paths that optimize direct conversions and MQLs based on ad engagement and customer journey; uncover operational efficiencies

  • Effectively communicate digital marketing choices and direction to multiple stakeholders with research, marketing best practices and objective facts

  • Ensure message consistency across ads, onsite content, educational content and product


Here’s what you’ll need to be successful:

  • Can-do attitude that can creatively problem solve for the best ways to get out in front of and engage with our target audiences

  • Experience with AdWords, Adroll, Drip, social media exchanges, programmatic exchanges and automation preferred, probably 4+ years

  • Deep understanding of how keyword strategy aligns with searcher intent, and understanding how to leverage growth of third party platforms to drive volume

  • Ability to quickly move from ideation and strategic planning to tactical implementation, building consensus and alignment across all internal and partner channels

  • A deep understanding of pre-sales nurturing and customer journeys to align message with the right audience and maximize conversions

  • Experience setting up and testing campaigns — messaging, creative, audience, bid strategy — for effectiveness and ROI, and a passion for digital advertising

  • Experience with supporting offline advertising efforts with online efforts in a plus


Could be a good fit if you…

  • Have worked on scaling SaaS products with both enterprise and e-commerce components

  • Want to work with passionate, curious people that value transparency and asking for more of themselves and each other

  • Are comfortable with taking partial requirements and developing your own action plan to deliver against them

  • Have strong copywriting and communication skills

  • Comfortable-to-proficient in HTML, CSS, Google Analytics, and Amplitude

  • Team spirit; strong communication skills to collaborate with various stakeholders. Ability to give & take feedback respectfully.

  • Are self-driven and autonomous, but work well collaborating across teams

  • Have a creative and analytical approach to problem solving—we love data

  • Positive and enthusiastic attitude


The AirDNA Team

We’re a tight-knit group who care about empowering the next generation of shared economy entrepreneurs. We like to work hard. We believe in work/life balance because we make work a fun environment you’ll want to be a part of. We all wear multiple hats and are working on at least 5 projects at a time. Life is never boring here. We’re risk takers. We care about each other and lend helping hands all day, every day.

To apply:

At AirDNA, we believe that a diverse team is a key part of building a great company. If you want to work with us, we want to hear from you. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

Please include answers to the following questions in your cover letter:

  • What are you really good at?
  • Where do you want to grow?
  • How would a job at AirDNA help you get there?


Click here to apply