VP of Marketing

About AirDNA

AirDNA is a technology startup revolutionizing the vacation rental industry. In a few short years, AirDNA has established itself as the leading provider of data and analytics for the $140 billion dollar industry.
 
Our customer roster includes a who’s who of investment banks, hotels, hedge funds, real estate investors, and vacation rental pros. We are bootstrapped, profitable, and looking to take the world by storm in 2020 and beyond.
 
We are democratizing lodging one customer at a time.

 

Your Role – Inspirational Leader Biased to Action

AirDNA is looking for an experienced VP of Marketing to help us continue the rapid growth of Consumer and Enterprise businesses globally.  You are a strong team leader and coach who can oversee a distributed team of content strategists, internal and external design resources, PR, and growth marketers. You will help shape the future of AirDNA by developing, executing, and refining cutting-edge consumer acquisition, demand generation, retention and engagement strategies to drive long-term profitable growth. 
 
You have an analytical, data-driven mindset and thrive in a high-velocity, test & learn environment.  You are an expert at traditional user acquisition and retention marketing, such as social and lead-generation, but go beyond these approaches. You have experience with international expansion. You are agile and iterative in your approach, and aggressive in your search for the next unexploited growth opportunity.   
 
This is a unique opportunity to get in early at a young profitable company to work on solving novel challenges in a rapidly growing industry.

Here’s what you’ll get to do:

  • Develop customer centered international expansion and growth strategies
  • Develop a strategic consumer Growth Roadmap that scales user acquisition and lifecycle marketing through a multi-channel strategy of paid media, strategic partners, SEO/ASO, SEM, social paid/earned, affiliate marketing, email marketing, CRM, mobile, native etc.
  • Work closely with our VP of Sales and leverage the knowledge of Sales, Product Marketing, and Product Management to develop a plan to generate leads, opportunities and grow pipeline and bookings/ACV for our enterprise sales team.
  • Build disruptive and differentiated content and messaging to create an insight driven experience across the entire customer lifecycle 
  • Conduct market and competitive analysis to determine and highlight AirDNA’s key differentiators.
  • Drive the team to define, execute, analyze, and optimize A/B and multivariate tests. Set the standard for fast A/B testing, experimentation, and iteration to continuously improve performance.
  • Manage a website with 500K unique monthly visitors & 250,000 email subscribers to optimize messaging, flows, sign ups, conversions, etc. 
  • Refine, validate, and standardize core KPIs and operating metrics such as cost per metrics, retention, CAC and LTV. Monitor all metrics and focus on scaling channels and optimizing product engagement and lifetime value.
  • Be performance-driven, deeply analytical, comfortable deriving insights and making decisions from data.
  • Anticipate upcoming product needs based on company roadmap, and use roadmap to guide content opportunities
  • Effectively communicate strategic choices and direction to multiple stakeholders with research, marketing best practices and objective facts
  • Ensure message consistency across SEO, e-commerce, PR, paid media, and our SaaS products
  • Manage a team of content strategists and product marketers to develop relevant, weekly educational content to drive inbound leads and move folks through conversion funnel

Here’s what you’ll need to be successful:

  • 10+ years experience leading a high functioning marketing team
  • Have worked on scaling SaaS products with both enterprise and e-commerce components
  • Experience building and leading a growth marketing team
  • Follow a metrics driven, analytical approach with prior marketing dashboard creation experience
  • Strong understanding of marketing technologies, process, and best practices
  • Deep experience with SEO, PR and e-mail automation, at least 5-10 years in this area
  • Ability to support and drive productivity from distributed teams, while balancing competing priorities
  • Have worked with both product and marketing teams at a startup 
  • Have experience working with in-house and agency teams to develop creative assets
  • Thrive in a fast-paced environment

Job Perks

  • Competitive cash compensation and benefits,  the salary range for this position is $150,000 – $200,000
  • Meaningful equity upside—we are a small team with no outside investors and want every hire to share in our long term financial success
  • Medical, dental, vision package to fit your needs
  • Flexible vacation policy; take time when you need it 
  • Dog-friendly office
  • We have a great LoDo office space, a short walk from the Union Station light-rail stop; enjoy coffee, tea, beer, snacks, bike parking and great food and drink nearby.
  • 401K Option

The AirDNA Team

We’re a tight-knit group who care about empowering the next generation of shared economy entrepreneurs. We like to work hard. We believe in work/life balance because we make work a fun environment you’ll want to be a part of. We all wear multiple hats and are working on at least 5 projects at a time. Life is never boring here. We’re risk takers. We care about each other and lend helping hands all day, every day.
 
At AirDNA, we believe that a diverse team is a key part of building a great company. If you want to work with us, we want to hear from you. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

To apply:

At AirDNA, we believe that a diverse team is a key part of building a great company. If you want to work with us, we want to hear from you. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

Click here to apply