CLIENT

Who is Guestable?

Guestable is a comprehensive property management company that not only makes it easy for property owners to enter the vacation rental market but also takes care of all the operational details.

Many hosts choose VRM Guestable because of its ability to help them maximize their rental income. VRM Guestable's team of experts is well-versed in the forces of supply and demand and can help hosts set pricing that is both competitive and profitable.

Guestable recognizes the importance of interior design, cleanliness, response time, maintenance, property photos, and descriptions when it comes to vacation rental homes. All of these factors play a role in making sure guests have a comfortable and enjoyable stay.

They believe that their use of technology is what sets them apart from the competition and pushes them to the forefront of the industry

PROBLEM

What issues did Guestable face pre-AirDNA?

Guestable has been growing rapidly in recent years and they have been working hard to keep up with their customers' needs. As they scale their business, they have realized that they need to be more efficient with their time management. To do this, they needed to find a better way to collect data about their competitors and analyze it efficiently.

Before, Guestable would determine its pricing strategies by analyzing reservation data from the past, using hotel tools, and manually researching information about significant upcoming events.

To get an understanding of the supply, demand, and competitor pricing, they filtered search results on Airbnb by hand.

They soon realized that this approach was time-consuming and expensive. This caused them to reevaluate their strategy and find a more efficient way to achieve their goal.

SOLUTION

Go-To Solutions for Dynamic Pricing, Benchmarking, and Market Research

With multi-city access to AirDNA’s MarketMinder tool, Guestable can get a detailed, up-to-date view into variables such as the number of active listings, average daily rates, occupancy, booking lead times, revenue, seasonality, and weekly views. 

1. Pricing and Occupancy 

Using monthly performance data segmented by size, location and percentile of properties, Guestable analysts can adjust pricing to improve property performance in the future. 

2. Seasonality 

Reading the seasonality calendar, they can see how demand changes daily, measure the impact of events on the market, and leverage this information to better optimize prices. 

3. Top Properties 

The city map allows their analysts to easily compile the top-earning properties in each area and better understand the key success factors in a given neighborhood. 

4. Revenue and Rental Analysis 

This feature illustrates how supply and demand is changing over time, allowing them to predict future pricing trends and advise clients on the best markets to invest in a short-term rental.

RESULTS

What were the results?

The result? Guestable has seen great success in increasing the revenue of its properties. The average property has seen a 15% - 20% increase in revenue year over year. This has allowed Guestable to become one of the most successful vacation rental businesses in the industry.

Its innovative approach not only allowed the company to expand to big cities like Los Angeles, Chicago, Toronto, Miami, Boston and Montreal without sacrificing the quality of its optimization work, but also enabled it to become a success.

Guestable has been able to achieve consistent returns for its properties in the 90th percentile of the market. The company has been able to scale by using AirDNA's data, which helped them identify which markets to target and what types of properties to invest in.

Guestable's growth has been driven by two key factors: its ability to attract high-value customers and the quality of the optimization work it provides. As a result, it's now working with some of Airbnb's largest operators who are tasked with managing hundreds of properties each — something that wasn't possible before MarketMinder was implemented.