How High Rocky Homes Increased Profitability with Vacation Rental Data

“AirDNA is the industry standard for data sets on vacation rental revenue.”

High Rocky Homes, a Leadville, Colorado-based property manager, offers vacation home rental services for both owners and guests. Although the company started in 2016, they only went full-time in 2020 with 20 listings, just before COVID. And over the past two years, the company has experienced rapid growth, expanding to several regions in Colorado with 100 listings and a launch in California.

As a startup, High Rocky Homes strived to expand as much as they could, so they sought to increase profitability and establish best practices for business optimization. Providing their clients with the correct information in the shortest amount of time possible was crucial for achieving this goal.

What issues did High Rocky Homes face pre-AirDNA? 

Before switching to AirDNA, conducting market research for High Rocky Homes was a time-consuming, manual process. Identifying viable opportunities was key to helping homeowners navigate their rental investments but lacking a technology tool, it proved difficult for the property manager to collect all the essential data points. They were missing out on valuable data on seasonality and demand, which could impact revenue.

In order to gain owner trust, High Rocky Homes had to provide clients with solid advice on whether the property they were looking to buy would succeed. But without qualified data sets, they struggled to gather real-time information and pull accurate reports to foresee what revenue their clients could expect.

Wasting Time with Long Homeowner Discussions

High Rocky Homes needed to provide owners with correct analyses as soon as possible in order to remain competitive in the constantly changing short-term rental market. But before using AirDNA, research consumed their time: they had long discussions on the phone with research agents and other property managers, asking them about specific market environments. Plus, their solution for tracking information involved manually scrolling through Airbnb or Vrbo.

What did AirDNA Provide for High Rocky Homes?

AirDNA’s solutions allowed High Rocky Homes to quickly find properties that generated higher revenue for both the rental manager and its clients. In the rental market, accurate predictions are key to getting ahead of the competition, and High Rocky Homes wanted to use correct information to help owners grow while scaling its portfolio.

Rentalizer is an analytics tool that accurately predicts the earning potential of any property in the world so owners can make informed decisions about their investments.

High Rocky Homes took advantage of the comprehensive lists of properties Rentalizer gathered for them. Using AirDNA data, the property manager can now quickly leverage opportunities and tell its clients exactly how a property could perform compared to other listings. 

AirDNA enabled High Rocky Homes to grow according to its vision: focusing on their owners through a modern approach and making guests come back, thanks to a terrific experience.

“It was like driving to a certain destination that you want to get to without Google Maps. You did your research, you printed it out…But if you missed a road, it wouldn’t tell you.”

Supporting its standpoints with qualified, historical data, High Rocky Homes saw almost immediate results. 

They could close more clients than before as they could provide their potential clients with specific guidance on their investments – whether a property was projected to cash flow, had an ideal ROI, or had the right number of beds.

AirDNA allows High Rocky Homes to filter out numerous biased properties in conversations and reduce their time spent on owners so that they can focus on improving the guest experience. 

Having experienced the benefits of data-driven decision-making, High Rocky Homes didn’t hesitate to dream big and launch in Joshua Tree, California, where entering the market for a Colorado-based company would have been difficult a decade ago. Armed with AirDNA stats, they knew which properties would help them scale and built their operation management accordingly.

“I’m spending a lot less time on dealing with clients every day and more time focusing on growth, optimization, and how to make the team more efficient.”

Find out how AirDNA data helped High Rocky Homes acquire more owners by providing accurate projections

How High Rocky Homes Increased Profitability with Vacation Rental Data

How High Rocky Homes Increased Profitability with Vacation Rental Data

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