How One Property Manager Uses AirDNA Data To Optimize Pricing and Scale

"Truthfully I can’t live without AirDNA — it's a critical software used by Lifty Life. The insights support the strategic direction of our organization and are frankly addicting!"

Lifty Life is a property management service aiming to provide professional, reputable and personable vacation rental management services throughout British Columbia and Alberta. Their mission is to enable, with ease, their partnered homeowners to enjoy the benefits of owning a property that doubles as a personal vacation home and a great investment. They do this by providing thorough and professional property marketing, data feeds, transactional services, maintenance, and accounting support. 

What issues did Lifty Life face pre-AirDNA? 

One of the most important decisions that Lifty Life had to make based on unreliable data was pricing. These insights are crucial to Lifty Life because they operate remotely in dozens of markets and rely heavily on local prices. 

Because of the high costs associated with setting up the infrastructure for each market and determining the optimal price point, this is a task that requires careful consideration.

They had not been able to confidently tell homeowners that they are the experts in their market and lack the data necessary to identify new markets for expansion. The growth of their markets was limited by a lack of technology that would allow them to effectively scale.– many platforms were plagued with scalability issues

The best tools for researching new markets for expansion

Lifty Life now has access to the best price and market research resources, enabling them to confidently claim that they are "destination experts." 

Now, when they enter new markets, they use strategy, assess the competition, and calculate the return on investment. In order to decide on prices more wisely, Lifty Life has been able to use tools like Rentalizer, the Property Performance Dashboard, and more. 

“AirDNA is far from just a data company, the AirDNA tools, dashboards, and resources provide real insight and actionable recommendations to support hosts.”

Lifty Life utilized Rentalizer to assess brand-new investments. In order to decide on contracts and to communicate information with homeowners, it gives projections for revenue, occupancy, and ADR. 

Furthermore, benchmarking against rivals, they received benchmarks and competition insights on price for each property through AirDNA's Custom Comps function.

The effective integration of AirDNA data is utilized in Lifty Life pricing, business development, KPI formulation, marketing, contracting, and account management in addition to helping to create new data strategies. 

Homeowner website leads comment on the data-rich website in the amount of 50%. They advise institutions, businesses, and property managers to use AirDNA data.

Learn how Lifty Life increased revenue with AirDNA solutions. Understand the insights that helped this brand manage its Airbnb properties remotely.

How One Property Manager Uses AirDNA Data To Optimize Pricing and Scale

How One Property Manager Uses AirDNA Data To Optimize Pricing and Scale

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