by Dillon DuBois | Dec 6, 2019 | Homepage, Just Starting Out, MarketMinder, Property Managers, Real Estate Investors, Savvy Professional, Vacation Rental Hosts
Over a decade after Airbnb’s inception in 2008, it’s become patently clear that short-term vacation rentals can be extremely lucrative. There are, of course, many locations where managing a vacation rental makes little sense, and still other places where marginal...
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by Dillon DuBois | Dec 4, 2019 | Homepage, Property Managers, Real Estate Investors, Savvy Professional, State of the Industry, Tourism Boards and DMOs, Vacation Rental Hosts
The EU AirDNA Index Our team at AirDNA is proud to announce the inaugural European AirDNA Index. Much like the S&P 500 provides insights into the stock market, we set out to develop a resource that tracks the monthly performance of the European vacation rental...
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by Dillon DuBois | Nov 27, 2019 | Homepage, Property Managers, Real Estate Investors, Savvy Professional, State of the Industry, Tourism Boards and DMOs, Vacation Rental Hosts
The United States AirDNA IndexAs the vacation rental market settles into its offseason, data from this month’s AirDNA Index echoes a familiar theme: fall months mean either stagnant or falling revenues. Historically speaking, the transition from September to October...
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by Dillon DuBois | Nov 14, 2019 | Homepage, Just Starting Out, MarketMinder, Property Managers, Savvy Professional, Vacation Rental Hosts
A Crowded Market: Recognizing the Need for Smart Airbnb Analytics Over the last decade, Airbnb analytics show that vacation rentals have skyrocketed from a far-fetched booking alternative to a sector that is now growing nearly twice as fast as traditional hotels. The...
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by Caitlyn Milton | Aug 27, 2019 | Homepage, Just Starting Out, MarketMinder, MarketMinder API, Property Managers, Savvy Professional, Scaling Enterprise, Vacation Rental Hosts
It can be hard to let go. Especially when it comes to something with such a direct impact on your livelihood and lifestyle. That’s right, I’m talking about pricing your vacation rental. Although the temptation to control your own destiny and manage your own pricing is...
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by Mark Saldana | Aug 21, 2019 | Property Managers, Savvy Professional, State of the Industry
VRM Intel Data and Revenue Management ConferenceSmarter Pricing with Human and Artificial IntelligenceIn this presentation, AirDNA CRO Tom Caton speaks on how savvy VRMs should rely on a mix of human expertise and artificial intelligence to fully optimize their...
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by Caitlyn Milton | Jul 24, 2019 | Custom Vacation Rental Data and Reports, Homepage, Just Starting Out, Market Spotlight, MarketMinder, MarketMinder API, Property Managers, Real Estate Investors, Savvy Professional, Scaling Enterprise, State of the Industry, Tourism Boards and DMOs, Vacation Rental Hosts
In May 2019, Airbnb extended its reach into one of the world’s fastest-growing populations when it launched an Arabic version of its website. Although Airbnb’s main intention was to expand its presence across the Middle East and Northern Africa, the impact may have...
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by Leslie James | Jul 17, 2019 | Homepage, Just Starting Out, MarketMinder, Property Managers, Savvy Professional, Scaling Enterprise, Vacation Rental Hosts
Ready to take your revenue management strategies to the next level? AirDNA’s dynamic pricing tool is here! Plus, it’s free for current MarketMinder subscribers! Back in May, we launched an Airbnb pricing tool, which compares your short-term rentals’...
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by Leslie James | Jul 11, 2019 | Custom Vacation Rental Data and Reports, Market Spotlight, Real Estate Investors, Savvy Professional, Scaling Enterprise, State of the Industry
CUSHMAN & WAKEFIELDThe next niche in multifamily – short-term rentals.Multifamily has become an increasingly diversified sector – with niche asset classes such as student housing, senior housing, coliving and micro-units garnering major investor interest....
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by Caitlyn Milton | Jul 8, 2019 | Data Partners, Homepage, Investment Explorer, Partners, Real Estate Investors, Savvy Professional, Scaling Enterprise
DENVER, CO – Monday, 8 July 2019 – World-leading vacation rental market intelligence firm AirDNA is pleased to announce its participation in Inman Connect 2019. AirDNA will be exhibiting at the conference’s Property Pavilion, supporting agents and brokers with the...
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by Caitlyn Milton | Jul 3, 2019 | Academics, Market Spotlight, MarketMinder, Savvy Professional, State of the Industry, Tourism Boards and DMOs
TTRA MELBOURNEAn Update on Australia’s Holiday Rental MarketEarlier this year, we released an in-depth analysis of Australia’s holiday rental industry. Since then, the country has seen a year-over-year increase in supply, demand, occupancy, and overall revenue...
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by Caitlyn Milton | Jun 27, 2019 | Academics, Custom Vacation Rental Data and Reports, Data Partners, Homepage, Just Starting Out, MarketMinder, MarketMinder API, Partners, Property Managers, Real Estate Investors, Savvy Professional, Scaling Enterprise, State of the Industry, Tourism Boards and DMOs, Vacation Rental Hosts
Although the division between “traditional” and “alternative” lodging might be clear to consumers, the lines are becoming less clear behind the scenes. In 2018, Airbnb represented 5.5% of total U.S. lodging demand. That might not sound like much, but it represents a...
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by Caitlyn Milton | Jun 3, 2019 | Academics, Custom Vacation Rental Data and Reports, Data Partners, Homepage, Just Starting Out, Market Spotlight, Partners, Property Managers, Real Estate Investors, Savvy Professional, Scaling Enterprise, State of the Industry, Vacation Rental Hosts
Vietnam was recently named the third fastest-growing tourism destination in the world by the United Nations World Tourism Organization, after recording a 29% increase in visitors year-over-year. Vietnam is the easternmost country on the Indochina Peninsula, sharing...
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by Leslie James | May 24, 2019 | Custom Vacation Rental Data and Reports, Just Starting Out, MarketMinder, Property Managers, Savvy Professional, Vacation Rental Hosts
AirDNA has just made it infinitely easier to fine tune your Airbnb pricing strategies! Our Airbnb pricing tool combines property data with vacation rental market data, so you can now visualize the difference between your listings and the overall market. Airbnb Pricing...
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by Caitlyn Milton | May 10, 2019 | Homepage, MarketMinder, Partners, Property Managers, Regulation, Savvy Professional, Uncategorized, Vacation Rental Hosts
Short-Term Rental Hosts in Madrid Have Their Eyes Off the Ball As vacation rental hosts in the Spanish capital vastly overcharge for the dates of the Champions League final, they are leaving money on the table and fans without a place to stay. Football fans hoping to...
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by Caitlyn Milton | May 10, 2019 | Academics, Data Partners, Just Starting Out, MarketMinder, Savvy Professional, Scaling Enterprise, State of the Industry, Tourism Boards and DMOs, Uncategorized, Vacation Rental Hosts
With summer quickly approaching, many seaside destinations are preparing for a busy season hosting guests from near and afar. A popular vacation area on the East coast of the U.S. is the Outer Banks, which is a series of barrier islands off the coast of North...
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by Mark Saldana | May 8, 2019 | Market Spotlight, MarketMinder, Property Managers, Real Estate Investors, Savvy Professional
What Is Seasonality? Short-term rental seasonality is the cyclical variance in traveler demand throughout the year that’s unique to each vacation rental market. For example, ski towns experience high demand every winter and relatively low demand every summer....
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by Caitlyn Milton | Apr 26, 2019 | Academics, Custom Vacation Rental Data and Reports, Data Partners, Homepage, Investment Explorer, Just Starting Out, Market Spotlight, MarketMinder API, Partners, Property Managers, Real Estate Investors, Regulation, Savvy Professional, Scaling Enterprise, State of the Industry, Tourism Boards and DMOs, Uncategorized
2M Here. 6M There. It’s easy to get swept up in the frenzy of numbers being released from vacation rental listing giants like Airbnb and Booking. Just last week, they shared new listing count figures that show Airbnb coming out on top, giving them additional momentum...
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by Caitlyn Milton | Apr 26, 2019 | Academics, Data Partners, Homepage, Investment Explorer, Just Starting Out, Market Spotlight, MarketMinder, MarketMinder API, Partners, Property Managers, Real Estate Investors, Savvy Professional, Scaling Enterprise, Tourism Boards and DMOs, Vacation Rental Hosts
Eenie, Meenie, Miney, Moe. With the rise of disruptive vacation rental listing platforms, many are considering a channel management strategy and asking, “which listing platforms are right for me?” The way most hosts or vacation rental managers answer this question is...
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by Mark Saldana | Apr 18, 2019 | Custom Vacation Rental Data and Reports, Property Managers, Real Estate Investors, Savvy Professional, Vacation Rental Hosts
What Is Rental Arbitrage? Rental arbitrage is the act of renting a property long-term and then re-renting it on a short-term basis on Airbnb, HomeAway, or other vacation rental platforms. If you’re a short-term rental host or vacation rental manager, you’ve likely...
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by Caitlyn Milton | Apr 3, 2019 | Academics, Custom Vacation Rental Data and Reports, Data Partners, Just Starting Out, Market Spotlight, MarketMinder, MarketMinder API, Partners, Property Managers, Real Estate Investors, Regulation, Savvy Professional, Scaling Enterprise, State of the Industry, Tourism Boards and DMOs, Uncategorized, Vacation Rental Hosts
Analyzing data of any kind on a macro level can be dizzying. At AirDNA, we analyze a heaping 1 billion new data points on the global short-term holiday rental industry every day. We’re always on the lookout for fresh ways to use and present it for the thousands of...
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by Mark Saldana | Mar 29, 2019 | Market Spotlight, Property Managers, Real Estate Investors, Savvy Professional, Vacation Rental Hosts
HomeAway vs Airbnb Which markets see the most overlap on these platforms? In competitive markets, hosts and vacation rental managers often list their properties on more than one platform. In this data set, you’ll find historical data for the top 100 markets...
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by Mark Saldana | Mar 12, 2019 | Market Spotlight, MarketMinder, Property Managers, Real Estate Investors, Savvy Professional, Vacation Rental Hosts
In the past few years, short-term rentals have taken off worldwide, with both traditional resort markets and urban areas becoming hot spots for investment. While we’ve traditionally focused on the best places to buy a vacation rental property in the U.S., if you...
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by Caitlyn Milton | Mar 12, 2019 | Academics, Custom Vacation Rental Data and Reports, Just Starting Out, Market Spotlight, MarketMinder, Property Managers, Real Estate Investors, Savvy Professional, Scaling Enterprise, State of the Industry, Tourism Boards and DMOs, Uncategorized, Vacation Rental Hosts
March 2019 marked a huge milestone for AirDNA. We increased our total tracked vacation rental listings by 21%, thanks to the addition of over 1,500,000 HomeAway listings—which includes listings on Vrbo and sites in the HomeAway family. Through hundreds of data...
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by Scott Shatford | Mar 4, 2019 | Custom Vacation Rental Data and Reports, Homepage, Just Starting Out, MarketMinder, Property Managers, Real Estate Investors, Savvy Professional, Vacation Rental Hosts
After an extended backpacking trip opened my eyes to the untapped revenue potential of Airbnb, I realized that Airbnb hosts needed better data to identify market opportunities and optimize the performance of their short-term rental listings. We launched AirDNA in 2015...
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by Caitlyn Milton | Feb 25, 2019 | Custom Vacation Rental Data and Reports, Just Starting Out, MarketMinder, MarketMinder API, Property Managers, Real Estate Investors, Savvy Professional, Vacation Rental Hosts
Most Airbnb hosts select a cancellation policy based on their own level of comfort and risk tolerance, not as a strategic part of overall revenue optimization. But just as other ancillary settings like minimum night stay are becoming actively managed, maybe there’s...
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by Leslie James | Feb 4, 2019 | Custom Vacation Rental Data and Reports, Just Starting Out, Market Spotlight, MarketMinder, Property Managers, Savvy Professional, Vacation Rental Hosts
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by Leslie James | Feb 4, 2019 | Custom Vacation Rental Data and Reports, Market Spotlight, MarketMinder, Property Managers, Real Estate Investors, Savvy Professional, State of the Industry, Vacation Rental Hosts
BNB GUEST CONFERENCE IN ATHENS Vacation Rental Market Spotlight: Athens, Greece AirDNA CRO Tom Caton dives into the data to break down market saturation, emerging neighborhoods for investment, professionalization of the vacation rental space, and competitive analysis...
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by Caitlyn Milton | Feb 1, 2019 | Custom Vacation Rental Data and Reports, Just Starting Out, MarketMinder, MarketMinder API, Property Managers, Real Estate Investors, Savvy Professional, Vacation Rental Hosts
Understanding the pace in which guests are booking short-term rentals is a critical part of any host or property manager’s pricing strategy. Whether it’s gearing up for normal annual seasonality, a major annual event, or a special one-time city-wide celebration,...
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by Mark Saldana | Feb 1, 2019 | Just Starting Out, MarketMinder, Savvy Professional, Vacation Rental Hosts
Super Bowl LIII is just days away, and if you’ve been reading any of the articles about Airbnb Super Bowl listings in Atlanta, you would be led to believe hosts are making thousands of dollars per night from football fans who are flooding the town this weekend. A...
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by Leslie James | Jan 31, 2019 | Just Starting Out, MarketMinder, Property Managers, Savvy Professional, Vacation Rental Hosts
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by Leslie James | Jan 31, 2019 | Just Starting Out, MarketMinder, Property Managers, Savvy Professional, Vacation Rental Hosts
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by Mark Saldana | Jan 24, 2019 | Homepage, Just Starting Out, MarketMinder, Property Managers, Savvy Professional, Vacation Rental Hosts
The biggest day-to-day decision any host or property manager needs to make on a regular basis is what are the optimal daily rates for their rental properties. This is often a daunting task that relies heavily on intuition and historical occupancy with little insight...
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by Mark Saldana | Jan 20, 2019 | Homepage, Market Spotlight, MarketMinder, Property Managers, Real Estate Investors, Regulation, Savvy Professional, Vacation Rental Hosts
If you want to expand your vacation rental portfolio — or even purchase your very first property — knowing the best places to buy vacation rental property is the first step to growing your business. Not all short-term rental markets are created equal, and there can...
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by Leslie James | Jan 3, 2019 | Academics, MarketMinder, MarketMinder API, Property Managers, Savvy Professional, Vacation Rental Hosts
RevPAR Formula In hotel reporting, RevPAR is Revenue Per Available Room and is calculated by multiplying the Average Daily Rate (ADR) by the occupancy rate. For Airbnb and HomeAway listings in MarketMinder, RevPAR is the Revenue Per Available Rental and is calculated...
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by Leslie James | Dec 14, 2018 | Just Starting Out, MarketMinder, Savvy Professional, Vacation Rental Hosts
AIRDNA The Airbnb Expert’s Playbook The Airbnb Expert’s Playbook provides a detailed, step-by-step guide to starting, running, optimizing, and growing your short-term vacation rental business. Download the report. Name* First Last Company Name*Email*...
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by Leslie James | Dec 10, 2018 | Custom Vacation Rental Data and Reports, Market Spotlight, MarketMinder, Partners, Property Managers, Real Estate Investors, Savvy Professional, Scaling Enterprise, Vacation Rental Hosts
PASS THE KEYS AirDNA Data is Key to Customer Satisfaction and Scaling a VRM into New Rental Markets! Pass the Keys is growing rapidly in the U.K., and has relied on AirDNA data to improve the accuracy of their property forecasts, target new rental markets for...
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by Caitlyn Milton | Nov 26, 2018 | Academics, MarketMinder, MarketMinder API, Property Managers, Real Estate Investors, Savvy Professional, Vacation Rental Hosts
How to Calculate ADR ADR or Average Daily Rate is calculated by dividing the total revenue earned by the host for the entire reservation by the number of booked nights. As part of our ongoing series exploring short-term vacation rental metrics, this blog post takes a...
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by Caitlyn Milton | Nov 26, 2018 | Custom Vacation Rental Data and Reports, Just Starting Out, MarketMinder, MarketMinder API, Property Managers, Real Estate Investors, Savvy Professional, Vacation Rental Hosts
What is Occupancy Rate? Occupancy rate for a short-term vacation rental is the number of booked nights divided by the sum of the available nights and booked nights. Whether you’re new to short-term vacation rentals or an industry pro, it’s important to understand the...
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by Leslie James | Nov 1, 2018 | Custom Vacation Rental Data and Reports, Just Starting Out, MarketMinder, Property Managers, Real Estate Investors, Savvy Professional, Scaling Enterprise, State of the Industry, Vacation Rental Hosts
Hopefully by now you’ve seen some aspect of our new brand – friendly colors, a streamlined logo, or an easier-to-navigate website – via our educational emails or at our VRMA presentation in Vegas earlier this week (slides can be found here, for all of you...
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by Leslie James | Oct 24, 2018 | Academics, Custom Vacation Rental Data and Reports, Real Estate Investors, Savvy Professional, Scaling Enterprise, Tourism Boards and DMOs
COLLIERS Predicting the Impact of Airbnb in a Market is Easy with AirDNA! When Colliers needed detailed insights into traveler behavior and to understand the impact of Airbnb in the hotel space, they turned to AirDNA. Now they can answer the question, “What is...
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by Leslie James | Oct 24, 2018 | Custom Vacation Rental Data and Reports, Property Managers, Real Estate Investors, Savvy Professional, Scaling Enterprise
HOSTMAKER Find out how to judge future performance and optimize short-term rental pricing! Hostmaker is using AirDNA’s Forward Data Feed and raw Property Performance Data to power their business intelligence tools and develop their own methodology to optimize...
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by Leslie James | Oct 24, 2018 | Custom Vacation Rental Data and Reports, Market Spotlight, MarketMinder, Regulation, Savvy Professional, Scaling Enterprise, Tourism Boards and DMOs
VISITBERLIN How is lodging inventory changing in the German market? AirDNA’s custom reporting for DMOs has helped VisitBerlin better understand lodging in their market, and seamlessly combine short-term rental data with hotel-specific STR reports. ...
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by Leslie James | Oct 23, 2018 | Data Partners, MarketMinder, Property Managers, Savvy Professional, Scaling Enterprise
GUESTABLE Find out how Guestable increased their rental revenue by 20%! AirDNA’s MarketMinder has enabled Guestable to successfully expand into new markets and achieve 90th percentile returns, all without sacrificing the quality of their optimization work....
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by Leslie James | Oct 17, 2018 | Academics, Custom Vacation Rental Data and Reports, Market Spotlight, Partners, Property Managers, Real Estate Investors, Savvy Professional, Scaling Enterprise, Tourism Boards and DMOs
HVS The impacts on the New York City lodging market and economy. HVS looked at the total reservations, room nights, and revenue from AirDNA for the period of September 2014 through August 2015 to understand the impact of New York Airbnb rentals. Download the...
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by Leslie James | Oct 17, 2018 | Custom Vacation Rental Data and Reports, Market Spotlight, Partners, Property Managers, Real Estate Investors, Savvy Professional, Tourism Boards and DMOs, Vacation Rental Hosts
Colliers The top neighborhoods and comparable hotel metrics. More than 736,000 overnight stays were booked via Amsterdam Airbnb listings in 2015 – almost 9% of total demand in the city. Download the report. Name* First Last Company Name*Email* Phone** I...
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by Leslie James | Oct 17, 2018 | Academics, Custom Vacation Rental Data and Reports, Market Spotlight, Partners, Property Managers, Real Estate Investors, Savvy Professional, Scaling Enterprise, Tourism Boards and DMOs
CBRE The sharing economy checks in. CBRE Hotels’ Americas Research compiled select information from STR, Inc. and AirDNA for hundreds of U.S. markets to assess the relevancy of this sharing platform to the traditional hotel industry, and generate an analysis of...
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by Leslie James | Oct 17, 2018 | Academics, Custom Vacation Rental Data and Reports, Market Spotlight, Partners, Property Managers, Real Estate Investors, Regulation, Savvy Professional, Scaling Enterprise, Tourism Boards and DMOs, Vacation Rental Hosts
CBRE A Comprehensive National Review of Airbnb Growth Including a Spotlight on 13 U.S. Markets This Airbnb growth analysis covers the U.S. and highlights data for 13 cities utilizing two years of AirDNA data for the period of October 2014 through September 2016. The...
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by Leslie James | Oct 17, 2018 | Academics, Custom Vacation Rental Data and Reports, Market Spotlight, Partners, Real Estate Investors, Regulation, Savvy Professional, Scaling Enterprise, Tourism Boards and DMOs
Bank of America | Merrill Lynch Deep Dive into Airbnb Airbnb 1) is a small but material amount of hotel industry supply and demand 2) is growing rapidly, 3) has more listings internationally than domestically, 4) overindexes to top 10 and 25 hotel markets, in terms of...
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by Leslie James | Oct 17, 2018 | Academics, Custom Vacation Rental Data and Reports, Market Spotlight, Partners, Property Managers, Real Estate Investors, Regulation, Savvy Professional, Scaling Enterprise, Tourism Boards and DMOs
CBRE A fresh look at the growing popularity of Airbnb short-term rentals. This report from CBRE, using AirDNA data, dives into the increase in traveler awareness of short-term rentals, where the impact on hotel performance can be seen, and the increase in professional...
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by Leslie James | Oct 15, 2018 | Just Starting Out, MarketMinder, Property Managers, Savvy Professional, Vacation Rental Hosts
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by Leslie James | Oct 15, 2018 | MarketMinder, Property Managers, Savvy Professional, Vacation Rental Hosts
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by Leslie James | Oct 15, 2018 | Just Starting Out, MarketMinder, Property Managers, Savvy Professional, Vacation Rental Hosts
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by Leslie James | Oct 15, 2018 | Just Starting Out, MarketMinder, Property Managers, Savvy Professional, Vacation Rental Hosts
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by Leslie James | Oct 15, 2018 | Just Starting Out, MarketMinder, Property Managers, Savvy Professional, Vacation Rental Hosts
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by Leslie James | Oct 15, 2018 | Just Starting Out, MarketMinder, Property Managers, Savvy Professional, Vacation Rental Hosts
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by Leslie James | Oct 15, 2018 | Just Starting Out, MarketMinder, Savvy Professional, Vacation Rental Hosts
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by Leslie James | Oct 15, 2018 | Just Starting Out, MarketMinder, Real Estate Investors, Savvy Professional, Vacation Rental Hosts
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by Scott Shatford | Apr 2, 2018 | MarketMinder, Property Managers, Savvy Professional, Vacation Rental Hosts
Airbnb launched their Superhost program in 2016 to reward their most devoted hosts with a special VIP status. Beyond just a feather in the cap, They stated that hosts who achieved Airbnb Superhost status would reap benefits such as improved search placement, better...
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by Scott Shatford | Dec 22, 2017 | Homepage, MarketMinder, Property Managers, Savvy Professional, Vacation Rental Hosts
Airbnb launched its Business Travel Ready program to lure professional travelers away from hotels in 2015. Initially, the program had its skeptics. Would business travelers be willing to ditch their loyalty programs, change their booking habits, and adopt a radically...
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by Scott Shatford | Aug 3, 2017 | Just Starting Out, MarketMinder, Property Managers, Savvy Professional, Vacation Rental Hosts
AirDNA is excited to announce the launch of MarketMinder, a breakthrough competitive intelligence and vacation rental analytics tool built to empower both beginners and seasoned Airbnb entrepreneurs worldwide with the data to make smarter decisions. As one of the...
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by Scott Shatford | Oct 26, 2016 | MarketMinder, Property Managers, Savvy Professional, Vacation Rental Hosts
Here at AirDNA, we spend about 1% of our time writing blog posts and about 99% of our time working on the accuracy of our data. So when Airbnb publicly release numbers, we sit up; take notice; and compare our data to see how accurate it is. The results show we can...
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by Scott Shatford | Sep 6, 2016 | Investment Explorer, MarketMinder, Real Estate Investors, Savvy Professional
See how AirDNA’s tools can help deliver incredible returns on Airbnb investing, with our top-to-bottom guide to picking out 39% IRR / 31% cash-on-cash return investments. Airbnb investing is delivering great returns across the world. A whole new asset class is...
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by Scott Shatford | Jan 4, 2016 | MarketMinder, Property Managers, Savvy Professional, Vacation Rental Hosts
I wrote The Airbnb Expert’s Playbook after running several highly successful Airbnb properties, I wanted to share my findings with other vacation rental entrepreneurs. Four years later and AirDNA is now the leading provider of short-term rental data and...
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by Scott Shatford | Jun 26, 2015 | Savvy Professional, Vacation Rental Hosts
Airbnb recently released some long overdue calendar enhancements that very few hosts are taking advantage of. Did you know you can set different minimum night stays for peak seasons, or only receive reservation requests for days in the next 6 months? While providing...
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by Scott Shatford | Jun 6, 2015 | MarketMinder, Property Managers, Savvy Professional, Vacation Rental Hosts
Summer is here and Airbnb hosts around the world are scrambling to set the perfect pricing to maximize their revenue during this high-season. Just in time for the summer rush, Airbnb launched a new Pricing Tips tool to help hosts better understand the travel demand in...
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