London, United Kingdom
Airbnb Data and Analytics - May 2017


Airbnb Market Report

London, United Kingdom
43,952 active rentals
May '15 - Apr '17
USD $149.95
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May '15 - Apr '17

Barking and Dagenham
110 active rentals
Barnet
766 active rentals
Brent
1242 active rentals
Bromley
311 active rentals
Camden
3231 active rentals
City of London
272 active rentals
Croydon
469 active rentals
Ealing
814 active rentals
Enfield
257 active rentals
Greenwich
813 active rentals
Hackney
3072 active rentals
Hammersmith and Fulham
2316 active rentals
Haringey
1060 active rentals
Harrow
251 active rentals
Havering
75 active rentals
Hillingdon
233 active rentals
Hounslow
541 active rentals
Islington
2616 active rentals
Kensington and Chelsea
3292 active rentals
Kingston upon Thames
244 active rentals
Lambeth
2563 active rentals
Lewisham
1164 active rentals
Merton
603 active rentals
Newham
1052 active rentals
Redbridge
359 active rentals
Richmond upon Thames
660 active rentals
Southwark
2685 active rentals
Sutton
117 active rentals
Tower Hamlets
4548 active rentals
Waltham Forest
652 active rentals
Wandsworth
2029 active rentals
Westminster
5303 active rentals
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Active Airbnb rentals in London, United Kingdom

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Airbnb Host Information

 28,284 
active hosts
 5,162 
multiple listing hosts
 4428 
superhosts

Airbnb Property Information

 43,952 
active Airbnb rentals
 15,541 
10 or more reviews
 14,102 
rated 5 stars



Airbnb Rental Activity

Months Available for Rent
Months Rented

Airbnb Occupancy

Occupancy Rate by Percentile
Entire place listings with at least 1 booking in the month
Data shown is not representative

Airbnb Prices

Average ADR by Listing Type
Studio/Number of bedrooms indicates Entire place room type (USD)
Data shown is not representative

Airbnb Revenue

Revenue by Room Type
Of listings rented at least 30 days over last 12 months
Data shown is not representative

Airbnb Seasonal Demand (RevPAR)

Revenue per Available Room (RevPAR)
Entire place listings (USD)
Data shown is not representative

Best Airbnb Rentals in London

Airbnb Research on London, United Kingdom

The year 2015 was a game-changer for London, as 17.4 million foreign visitors arrived in the city. This increase in arrivals resulted in an economic boost of nearly 11.8 billion Euros, with the tourism industry at the forefront. However, the profits reached far beyond London’s big businesses. Specifically, Airbnb and its hosts also benefited from the tourism growth.

London is was one of biggest laggards in Airbnb adoption but is now making up for lost time and is one of the fastest growing. 60% of the listed rentals are considered to be “entire places” while the other 40% are registered as “private rooms”. For London, seasonality does not have as significant of an impact on demand as other cities throughout the world. Occupancy rates remain consistent throughout the year, peaking in July at 78%, and lowest in January at 45%. The majority of rentals consist of private rooms and 1-room apartments, accounting for over half of all Airbnb properties in London. Central districts of London house the most rentals, with the greatest concentrations being within the neighborhoods of Shoreditch, Notting Hill, and Marylebone. In these neighborhoods, the average price for a 1-bedroom listing is $180, while private rooms average $85.

Previously illegal, as of February 2015, a new amendment to the capital’s legislation allowed homeowners to rent out their homes as short-term holiday rentals for no more than 3 months per year. This has allowed locals to make additional income while residing in one of most expensive cities in the world.