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AirDNA Data: Mill Valley

How is Mill Valley performing?

66

Good
Market Score

5

Investability

80

Rental Demand

26

Revenue Growth

96

Seasonality

46

Regulation

Annual Revenue

$27.6K

+3%

past year

Occupancy Rate

41%

+4%

past year

Average Daily Rate

$326.8

+3%

past year

Revenue per Available Rental (RevPAR)

$176.3

+6%

past year

Mill Valley Performance Details

Total available listings

1,654

+3%

past year

Listings by rental channel

Channel

Airbnb (77%)

Vrbo (14%)

Both (10%)

Listings by rental size

Bedrooms

1 Bedroom (42%)

2 Bedroom (19%)

3 Bedroom (21%)

4 Bedroom (13%)

5+ Bedroom (5%)

Rental growth in the last 12 months

Active Listings

+8%

past year

Listings by annual availability

Available

1-90 nights (82%)

91-180 nights (6%)

181-270 nights (5%)

271-365 nights (7%)

Listings by rental type

Type

Entire Home (84%)

Private Room (15%)

Shared Room (1%)

Listings by Cancellation Policy

Flexible (26.3%)

Moderate (33.0%)

Strict (39.8%)

Super Strict (1.0%)

Listings by Minimum Stay

1 Night (3.6%)

2 Nights (26.7%)

3 Nights (15.4%)

4-6 Nights (14.4%)

7-29 Nights (12.2%)

30+ Nights (27.6%)

What amenities do listings have?

Wireless Internet

91%

Heating

88%

Kitchen

87%

Parking

83%

Tv

76%

Who are the largest property managers?

Property ManagerListingsAnnual ChangeReviewsAverage Review
Air Concierge Vacation Homes
30.5%271
4.94
Evolve
20.0%21
4.69
Vacasa
10.0%13
4.90

Occupancy

Occupancy Rate

41%

+5%

past year

Booking lead time
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Length of stay
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What percentage of the month was occupied?

Average monthly occupancy over the last 5 years

+3%

past year

2023
2022
2021
2020
2019
2018

Revenue

Average revenue

$2,760,488

+5%

past year

How much revenue did listings earn per month?

Average revenue over the last 5 years

+3%

past year

2023
2022
2021
2020
2019
2018

Rates

Revenue per available rental (RevPAR)

$41

+5%

past year

Revenue per available rental
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Revenue per available rental (RevPAR) over the last 5 years
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What was the average daily rate?

Average daily rate over the last 5 years

-3%

past year

2023
2022
2021
2020
2019
2018

Revenue per available rental (RevPAR)

Revenue per available rental

$41

-7%

past year

Weekend revenue per available rental (RevPAR)
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What percentage of the month was occupied?

Average monthly occupancy over the last 5 years

+3%

past year

2023
2022
2021
2020
2019
2018
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