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AirDNA Data: Gloucester

How is Gloucester performing?

69

Good
Market Score

49

Investability

74

Rental Demand

17

Revenue Growth

61

Seasonality

65

Regulation

Annual Revenue

$27.7K

+3%

past year

Occupancy Rate

43%

+4%

past year

Average Daily Rate

$358.9

+3%

past year

Revenue per Available Rental (RevPAR)

$186.2

+6%

past year

Gloucester Performance Details

Total available listings

1,125

+3%

past year

Listings by rental channel

Channel

Airbnb (55%)

Vrbo (31%)

Both (14%)

Listings by rental size

Bedrooms

1 Bedroom (30%)

2 Bedroom (21%)

3 Bedroom (24%)

4 Bedroom (15%)

5+ Bedroom (11%)

Rental growth in the last 12 months

Active Listings

+8%

past year

Listings by annual availability

Available

1-90 nights (75%)

91-180 nights (11%)

181-270 nights (10%)

271-365 nights (4%)

Listings by rental type

Type

Entire Home (90%)

Private Room (10%)

Shared Room (0%)

Listings by Cancellation Policy

Flexible (17.4%)

Moderate (35.1%)

Strict (36.4%)

Super Strict (11.1%)

Listings by Minimum Stay

1 Night (7.3%)

2 Nights (21.4%)

3 Nights (16.9%)

4-6 Nights (10.7%)

7-29 Nights (18.8%)

30+ Nights (25.0%)

What amenities do listings have?

Kitchen

82%

Parking

80%

Wireless Internet

79%

Tv

79%

Washer

76%

Who are the largest property managers?

Property ManagerListingsAnnual ChangeReviewsAverage Review
Atlantic Vacation Homes
320.1%51
4.58
Unique Edge Management
54.0%63
4.90
Vacasa
40.0%46
4.39
Liann
21.0%16
4.81
Evolve
20.0%42
4.85

Occupancy

Occupancy Rate

43%

+5%

past year

Booking lead time
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Length of stay
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What percentage of the month was occupied?

Average monthly occupancy over the last 5 years

+3%

past year

2023
2022
2021
2020
2019
2018

Revenue

Average revenue

$2,768,787

+5%

past year

How much revenue did listings earn per month?

Average revenue over the last 5 years

+3%

past year

2023
2022
2021
2020
2019
2018

Rates

Revenue per available rental (RevPAR)

$43

+5%

past year

Revenue per available rental
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Revenue per available rental (RevPAR) over the last 5 years
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What was the average daily rate?

Average daily rate over the last 5 years

-3%

past year

2023
2022
2021
2020
2019
2018

Revenue per available rental (RevPAR)

Revenue per available rental

$43

-7%

past year

Weekend revenue per available rental (RevPAR)
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What percentage of the month was occupied?

Average monthly occupancy over the last 5 years

+3%

past year

2023
2022
2021
2020
2019
2018
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