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AirDNA Data: Norman

How is Norman performing?

64

Good
Market Score

58

Investability

39

Rental Demand

35

Revenue Growth

68

Seasonality

47

Regulation

Annual Revenue

$13.1K

+3%

past year

Occupancy Rate

31%

+4%

past year

Average Daily Rate

$179.9

+3%

past year

Revenue per Available Rental (RevPAR)

$67.5

+6%

past year

Norman Performance Details

Total available listings

1,200

+3%

past year

Listings by rental channel

Channel

Airbnb (73%)

Vrbo (11%)

Both (16%)

Listings by rental size

Bedrooms

1 Bedroom (37%)

2 Bedroom (21%)

3 Bedroom (29%)

4 Bedroom (10%)

5+ Bedroom (3%)

Rental growth in the last 12 months

Active Listings

+8%

past year

Listings by annual availability

Available

1-90 nights (69%)

91-180 nights (9%)

181-270 nights (9%)

271-365 nights (13%)

Listings by rental type

Type

Entire Home (77%)

Private Room (22%)

Shared Room (1%)

Listings by Cancellation Policy

Flexible (37.8%)

Moderate (35.8%)

Strict (26.1%)

Super Strict (0.3%)

Listings by Minimum Stay

1 Night (4.0%)

2 Nights (37.5%)

3 Nights (2.6%)

4-6 Nights (0.9%)

7-29 Nights (2.0%)

30+ Nights (53.0%)

What amenities do listings have?

Aircon

97%

Wireless Internet

93%

Kitchen

91%

Parking

90%

Heating

89%

Who are the largest property managers?

Property ManagerListingsAnnual ChangeReviewsAverage Review
MID Equity, LLC
190.0%1159
4.75
Evolve
131.6%83
4.89
Square House Property Management
20.0%16
4.83

Occupancy

Occupancy Rate

31%

+5%

past year

Booking lead time
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Length of stay
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What percentage of the month was occupied?

Average monthly occupancy over the last 5 years

+3%

past year

2023
2022
2021
2020
2019
2018

Revenue

Average revenue

$1,309,763

+5%

past year

How much revenue did listings earn per month?

Average revenue over the last 5 years

+3%

past year

2023
2022
2021
2020
2019
2018

Rates

Revenue per available rental (RevPAR)

$31

+5%

past year

Revenue per available rental
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Revenue per available rental (RevPAR) over the last 5 years
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What was the average daily rate?

Average daily rate over the last 5 years

-3%

past year

2023
2022
2021
2020
2019
2018

Revenue per available rental (RevPAR)

Revenue per available rental

$31

-7%

past year

Weekend revenue per available rental (RevPAR)
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What percentage of the month was occupied?

Average monthly occupancy over the last 5 years

+3%

past year

2023
2022
2021
2020
2019
2018
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