Find out how destination marketers and tourism pros are using short-term rental data to discover critical trends for their destinations.

Tourism data analytics for your destination

Trusted by destination marketing 
organizations worldwide

See how key short-term rental metrics have changed compared to the same month last year.

Hone in on the performance metric that matters most to you and get property-level insights. Want to know how revenue is trending based on Airbnb price tier? No problem.

Break down performance by listing attributes

Discover how short-term rental performance has evolved in the long term, with tourism data analytics going back to 2015.

Easily share data-backed insights with stakeholders through professional PDF reports.

Every insight you need about your destination —  
all in one place

With an interactive dashboard geared specifically for tourism marketers and researchers, answer questions about your rental market:

How many rentals are actually operating in our market?

How is their performance changing over time?

Make sense of your short-term rental market

Looking to understand what parts of your region are favored by travelers? Break down short-term rental performance by market type, whether that’s size (market vs submarket) or by positionality (your market vs competitive market). Use filters to break down the data by time frame, Airbnb listing attributes, and more. Target your tourism marketing efforts to underserved areas.

Compare your area against competitor markets side by side.

Use the Vacation Rental Forecast dashboard to understand how short-term rentals are likely to perform through the end of the next calendar year. Break down future performance into monthly projections with year-over-year change information to see the bigger picture on how your market is evolving over time.

Get data-backed insights into future performance.

Tourism and Marketing Insights at Your Fingertips

Discover Green Bay was continually asked questions about the area's rental market. Questions such as how many there are, what they cost, how big, etc. are very common. AirDNA provides us with solid data that allows us to evaluate what is happening in our STR market while also answering all our questions with confidence

I recommend AirDNA as a partner to any DMO. They are easy to work with, accommodating to individual needs, and responsive. It is notoriously difficult to get short-term rental information from website listing providers, but AirDNA provides a valuable resource by providing us with this information.

Discover how our tool for tourism pros can help elevate your destination marketing and management.

Reach out to learn more about AirDNA Tourism Insights

Our tourism data analytics tools help you tackle your biggest challenges head-on. Understand how seasonality affects your market, see which types of vacation rental properties earn the most, and measure how your area is performing compared to competitor markets. Get the data you need to confidently answer stakeholder questions about your destination's performance, and plan your marketing for travel and tourism.

How can tourism data analytics help my destination marketing organization?

With our tourism insights tool, you’ll be able to understand exactly how many rentals are operating, their size and cost, occupancy rates, and how their performance compares to short-term rentals in competitive markets. Access tourism data by city, market, and submarket to get nuanced information on where exactly vacation rentals are thriving or underperforming. Use this data to inform your tourism development strategy and answer common questions about short term rental market impact with confidence.

What insights can I get about short-term rentals in my market?

Track occupancy rates, nightly rates, seasonality trends, and emerging market patterns based on listing attributes like bedroom count, price tier, and location. Understanding which rentals are performing well is the key to unlocking broader visitor demographics. Knowing whether families or couples are visiting your area or that budget tier listings are more consistently booked than luxury listings helps you create a tourism destination marketing strategy that actually resonates with your target audiences.

What types of tourism data sets can I analyze?

Absolutely! Beyond day-to-day metrics, our tourism data analytics help you spot trends and opportunities for growth. See how visitor preferences are changing, identify underserved markets, and make data-backed decisions about your destination's future.

Can AirDNA help us develop a long-term tourism strategy?

Our customizable dashboards make it easy to share key metrics with the travel and tourism industry stakeholders. When you're presenting to the board or updating local travel brands, you'll have clear visualizations and concrete numbers to back up your tourism development strategy. Plus, our data is always current, so you're never offering up out of date information in a meeting.

How do DMOs use tourism data for stakeholder reporting?

Most traditional tourism data focuses on hotels, only giving you part of the picture. We give you the crucial puzzle piece of short-term rental insights, combining them with detailed market metrics for comprehensive tourism data analysis. Get a complete view of your destination's performance with historical data going back as far as 2015 and performance forecasting through the end of the next calendar year.

What makes AirDNA's tourism insights different?

Our forward-looking data helps you spot trends early. You’ll be able to see how booking patterns are developing, identify opportunities in shoulder seasons, and help local businesses prepare for demand fluctuations.

Everything you need to know about tourism data analytics

Discover how AirDNA helps destinations uncover crucial travel trends with short-term rental data, geolocation insights, marketing campaign attribution, and more.

Tourism Insights for DMOs | AirDNA

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Tourism data analytics for your destination

Tourism and Marketing Insights at Your Fingertips

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Reach out to learn more about AirDNA Tourism Insights