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AirDNA Data: GB London London

How is London performing?

96

Great
Market Score

92

Rental Demand

62

Revenue Growth

90

Seasonality

52

Regulation

Annual Revenue

$10.2K

+3%

past year

Occupancy Rate

32%

+4%

past year

Average Daily Rate

$134.9

+3%

past year

Revenue per Available Rental (RevPAR)

$75.5

+6%

past year

London Performance Details

Total available listings

483,897

+3%

past year

Listings by rental channel

Channel

Airbnb (87%)

Vrbo (8%)

Both (5%)

Listings by rental size

Bedrooms

1 Bedroom (67%)

2 Bedroom (22%)

3 Bedroom (7%)

4 Bedroom (3%)

5+ Bedroom (1%)

Rental growth in the last 12 months

Active Listings

+8%

past year

Listings by annual availability

Available

1-90 nights (89%)

91-180 nights (6%)

181-270 nights (3%)

271-365 nights (3%)

Listings by rental type

Type

Entire Home (62%)

Private Room (37%)

Shared Room (1%)

Listings by Cancellation Policy

Flexible (31.5%)

Moderate (30.1%)

Strict (36.1%)

Super Strict (2.4%)

Listings by Minimum Stay

1 Night (3.6%)

2 Nights (23.1%)

3 Nights (14.8%)

4-6 Nights (11.2%)

7-29 Nights (9.0%)

30+ Nights (38.2%)

What amenities do listings have?

Kitchen

90%

Wireless Internet

88%

Heating

84%

Washer

83%

Tv

66%

Who are the largest property managers?

Property ManagerListingsAnnual ChangeReviewsAverage Review
STK Homes
6300.3%187
3.87
Veeve
3840.3%959
4.53
Blueground
3590.4%201
4.54
City Relay
3490.4%1656
4.32
HelloGuest
3050.0%3697
4.52

Occupancy

Occupancy Rate

32%

+5%

past year

Booking lead time
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Length of stay
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What percentage of the month was occupied?

Average monthly occupancy over the last 5 years

+3%

past year

2023
2022
2021
2020
2019
2018

Revenue

Average revenue

$1,023,994

+5%

past year

How much revenue did listings earn per month?

Average revenue over the last 5 years

+3%

past year

2023
2022
2021
2020
2019
2018

Rates

Revenue per available rental (RevPAR)

$32

+5%

past year

Revenue per available rental
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Revenue per available rental (RevPAR) over the last 5 years
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What was the average daily rate?

Average daily rate over the last 5 years

-3%

past year

2023
2022
2021
2020
2019
2018

Revenue per available rental (RevPAR)

Revenue per available rental

$32

-7%

past year

Weekend revenue per available rental (RevPAR)
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What percentage of the month was occupied?

Average monthly occupancy over the last 5 years

+3%

past year

2023
2022
2021
2020
2019
2018
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