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AirDNA Data: US Wisconsin Madison

How is Madison performing?

87

Great
Market Score

69

Investability

76

Rental Demand

84

Revenue Growth

55

Seasonality

50

Regulation

Annual Revenue

$13.5K

+3%

past year

Occupancy Rate

36%

+4%

past year

Average Daily Rate

$151.4

+3%

past year

Revenue per Available Rental (RevPAR)

$91.3

+6%

past year

Madison Performance Details

Total available listings

3,164

+3%

past year

Listings by rental channel

Channel

Airbnb (90%)

Vrbo (6%)

Both (4%)

Listings by rental size

Bedrooms

1 Bedroom (63%)

2 Bedroom (18%)

3 Bedroom (12%)

4 Bedroom (5%)

5+ Bedroom (2%)

Rental growth in the last 12 months

Active Listings

+8%

past year

Listings by annual availability

Available

1-90 nights (91%)

91-180 nights (3%)

181-270 nights (2%)

271-365 nights (4%)

Listings by rental type

Type

Entire Home (58%)

Private Room (39%)

Shared Room (3%)

Listings by Cancellation Policy

Flexible (44.3%)

Moderate (29.3%)

Strict (26.2%)

Super Strict (0.2%)

Listings by Minimum Stay

1 Night (2.6%)

2 Nights (24.1%)

3 Nights (5.3%)

4-6 Nights (3.5%)

7-29 Nights (4.4%)

30+ Nights (60.1%)

What amenities do listings have?

Wireless Internet

92%

Heating

89%

Kitchen

89%

Aircon

85%

Washer

76%

Who are the largest property managers?

Property ManagerListingsAnnual ChangeReviewsAverage Review
Suite Home Corporate Housing
22.0%1
5.00
Evolve
1-0.7%6
4.50

Occupancy

Occupancy Rate

36%

+5%

past year

Booking lead time
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Length of stay
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What percentage of the month was occupied?

Average monthly occupancy over the last 5 years

+3%

past year

2023
2022
2021
2020
2019
2018

Revenue

Average revenue

$1,348,788

+5%

past year

How much revenue did listings earn per month?

Average revenue over the last 5 years

+3%

past year

2023
2022
2021
2020
2019
2018

Rates

Revenue per available rental (RevPAR)

$36

+5%

past year

Revenue per available rental
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Revenue per available rental (RevPAR) over the last 5 years
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What was the average daily rate?

Average daily rate over the last 5 years

-3%

past year

2023
2022
2021
2020
2019
2018

Revenue per available rental (RevPAR)

Revenue per available rental

$36

-7%

past year

Weekend revenue per available rental (RevPAR)
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What percentage of the month was occupied?

Average monthly occupancy over the last 5 years

+3%

past year

2023
2022
2021
2020
2019
2018
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