"Bram Gallagher, an economist at AirDNA, said that heterogeneity is a big challenge for companies like Airbnb, but it’s also a big draw for customers.

“I don’t think Airbnb wants to commodify listings by making them uniform. A move towards providing more details would relieve some of the uncertainty in consumers that might be preventing them from going to a short-term rental,” he said."

Airbnb is tackling reliability in its most recent product update as it wants to remain competitive with hotels.

Airbnb is leaning on reviews to make listings more reliable

Airbnb leans on reviews to make listings more reliable as it tests review summaries using generative AI (TechCrunch)