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AirDNA Data: US Missouri Rocky Mount

How is Rocky Mount performing?

51

Okay
Market Score

86

Investability

52

Rental Demand

78

Revenue Growth

41

Seasonality

58

Regulation

Annual Revenue

$24.4K

+3%

past year

Occupancy Rate

39%

+4%

past year

Average Daily Rate

$436.3

+3%

past year

Revenue per Available Rental (RevPAR)

$169.4

+6%

past year

Rocky Mount Performance Details

Total available listings

195

+3%

past year

Listings by rental channel

Channel

Airbnb (24%)

Vrbo (17%)

Both (59%)

Listings by rental size

Bedrooms

1 Bedroom (13%)

2 Bedroom (14%)

3 Bedroom (33%)

4 Bedroom (23%)

5+ Bedroom (16%)

Rental growth in the last 12 months

Active Listings

+8%

past year

Listings by annual availability

Available

1-90 nights (5%)

91-180 nights (21%)

181-270 nights (23%)

271-365 nights (52%)

Listings by rental type

Type

Entire Home (99%)

Private Room (1%)

Shared Room (0%)

Listings by Cancellation Policy

Flexible (23.7%)

Moderate (37.1%)

Strict (26.8%)

Super Strict (12.4%)

Listings by Minimum Stay

1 Night (0.5%)

2 Nights (46.2%)

3 Nights (32.3%)

4-6 Nights (5.6%)

7-29 Nights (3.1%)

30+ Nights (12.3%)

What amenities do listings have?

Aircon

99%

Internet

98%

Wireless Internet

97%

Kitchen

97%

Parking

93%

Who are the largest property managers?

Property ManagerListingsAnnual ChangeReviewsAverage Review
Salisbury Property Management
90.3%89
4.78
Evolve
9-0.3%247
4.83
LakeDays.Rentals
8-0.1%123
4.84
Shores Vacation Rentals
50.3%108
4.71
LOZ Vacations
40.3%48
4.77

Occupancy

Occupancy Rate

39%

+5%

past year

Booking lead time
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Length of stay
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What percentage of the month was occupied?

Average monthly occupancy over the last 5 years

+3%

past year

2023
2022
2021
2020
2019
2018

Revenue

Average revenue

$2,441,132

+5%

past year

How much revenue did listings earn per month?

Average revenue over the last 5 years

+3%

past year

2023
2022
2021
2020
2019
2018

Rates

Revenue per available rental (RevPAR)

$39

+5%

past year

Revenue per available rental
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Revenue per available rental (RevPAR) over the last 5 years
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What was the average daily rate?

Average daily rate over the last 5 years

-3%

past year

2023
2022
2021
2020
2019
2018

Revenue per available rental (RevPAR)

Revenue per available rental

$39

-7%

past year

Weekend revenue per available rental (RevPAR)
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What percentage of the month was occupied?

Average monthly occupancy over the last 5 years

+3%

past year

2023
2022
2021
2020
2019
2018
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