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AirDNA Data: Gatlinburg

How is Gatlinburg performing?

81

Great
Market Score

86

Investability

83

Rental Demand

26

Revenue Growth

57

Seasonality

59

Regulation

Annual Revenue

$35.2K

+3%

past year

Occupancy Rate

47%

+4%

past year

Average Daily Rate

$247

+3%

past year

Revenue per Available Rental (RevPAR)

$149.7

+6%

past year

Gatlinburg Performance Details

Total available listings

15,231

+3%

past year

Listings by rental channel

Channel

Airbnb (37%)

Vrbo (35%)

Both (28%)

Listings by rental size

Bedrooms

1 Bedroom (33%)

2 Bedroom (35%)

3 Bedroom (16%)

4 Bedroom (8%)

5+ Bedroom (8%)

Rental growth in the last 12 months

Active Listings

+8%

past year

Listings by annual availability

Available

1-90 nights (64%)

91-180 nights (5%)

181-270 nights (8%)

271-365 nights (22%)

Listings by rental type

Type

Entire Home (93%)

Private Room (7%)

Shared Room (0%)

Listings by Cancellation Policy

Flexible (8.3%)

Moderate (38.4%)

Strict (36.0%)

Super Strict (17.3%)

Listings by Minimum Stay

1 Night (14.1%)

2 Nights (33.8%)

3 Nights (9.8%)

4-6 Nights (4.3%)

7-29 Nights (7.6%)

30+ Nights (30.5%)

What amenities do listings have?

Aircon

91%

Kitchen

87%

Tv

85%

Washer

79%

Wireless Internet

79%

Who are the largest property managers?

Property ManagerListingsAnnual ChangeReviewsAverage Review
Vacasa
169-0.1%2771
4.55
Jackson Mountain Rentals
145145.0%614
4.51
Cabins for You
137-0.1%875
4.36
Evolve
1140.2%3640
4.66
Elk Springs Resort
1070.1%1088
4.64

Occupancy

Occupancy Rate

47%

+5%

past year

Booking lead time
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Length of stay
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What percentage of the month was occupied?

Average monthly occupancy over the last 5 years

+3%

past year

2023
2022
2021
2020
2019
2018

Revenue

Average revenue

$3,519,525

+5%

past year

How much revenue did listings earn per month?

Average revenue over the last 5 years

+3%

past year

2023
2022
2021
2020
2019
2018

Rates

Revenue per available rental (RevPAR)

$47

+5%

past year

Revenue per available rental
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Revenue per available rental (RevPAR) over the last 5 years
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What was the average daily rate?

Average daily rate over the last 5 years

-3%

past year

2023
2022
2021
2020
2019
2018

Revenue per available rental (RevPAR)

Revenue per available rental

$47

-7%

past year

Weekend revenue per available rental (RevPAR)
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What percentage of the month was occupied?

Average monthly occupancy over the last 5 years

+3%

past year

2023
2022
2021
2020
2019
2018
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