Airbnb Superhost status represents more than great reviews. This guide breaks down how to become an Airbnb Superhost and why it’s worth the effort, according to AirDNA data.

How to Become an Airbnb Superhost in 2025 🏆

Airbnb Superhost: How to Become One in 2024 (According to Data)

Airbnb Superhost status is meted out quarterly by Airbnb to recognize consistently exceptional hosts.

According to AirDNA data, Superhosts have a 28% higher annual revenue potential than non-Superhosts, driven by stronger occupancy and increased guest trust.

Ratings alone aren’t enough to maintain superhost status. Many non-Superhosts have 4.9-star averages. The key is consistency across all of Airbnb’s criteria quarter after quarter.

If becoming a Superhost feels like a mystery, you’re not alone.

Plenty of hosts hit all the right notes—strong reviews, solid communication, reliable check-ins—yet still fall short of Airbnb’s most coveted badge. So what’s the missing piece? And more importantly, is the reward worth the extra effort?

According to AirDNA data, Airbnb Superhost status is worth its weight in gold. Hosts with Superhost status earn up to 28% more in annual revenue than those without it, driven by higher occupancy and guest trust.

In this guide, we’ll unpack what Superhost status means, break down the criteria, and share the steps you can take to help you earn and keep that badge in 2025.

An Airbnb Superhost is a title awarded to hosts who consistently deliver outstanding hospitality across their short-term rental listings. It’s one of the most recognizable trust signals on the platform, helping travelers quickly identify reliable and experienced hosts.

The Airbnb Superhost program launched in 2016 as a response to one big challenge: with nearly every listing boasting a high star rating, guests struggled to tell which hosts would truly deliver a top-tier stay. The Superhost badge solves that by highlighting those who go above and beyond not just once, but over time. In 2023, Airbnb celebrated one million hosts reaching Airbnb Superhost status. 

Unlike a single property rating, an Airbnb Superhost badge reflects a host’s overall performance, offering a clearer picture of how they communicate, manage bookings, and handle guest experiences. It’s a program designed to promote consistency, reward professionalism, and make booking decisions easier for guests.

Airbnb automatically evaluates host performance every quarter—in January, April, July, and October—to determine who earns or maintains Superhost status. That regular review process helps keep the badge meaningful and current.

Your vacation rental may be amazing, but is it better than your competition? Connect your Airbnb listing to AirDNA to see its Booking Performance Score.

Airbnb awards Superhost status to hosts who consistently meet four key benchmarks each quarter:

Host at least 10 stays per year (or 3 stays totaling 100+ nights)

Respond to 90% of new guest messages within 24 hours

Maintain an overall rating of 4.8 or higher

Have a cancellation rate under 1% (excluding extenuating circumstances)

While these metrics seem clear-cut, the bar for quality is high, especially when it comes to ratings.

According to AirDNA data analysis, 77% of Superhosts maintain a 4.9-star rating or higher, compared to just 44% of non-Superhosts. That means even small missteps (like a late reply or an unmet expectation) can keep otherwise great hosts from earning the badge.

Superhost status doesn’t just make your profile look polished. It can also lead to stronger performance and more income. Hosts who consistently provide great guest experiences unlock several meaningful advantages:

Higher occupancy rates: Superhosts tend to book more nights and have fewer calendar gaps.

More annual revenue: Thanks to more consistent bookings, Superhosts often earn significantly more over the course of a year.

Improved visibility in search: Superhost listings get a boost in Airbnb’s search results, helping more potential guests find and book your place.

Stronger guest trust: That little badge signals reliability. Many guests filter for Superhosts when booking, especially if they’re new to Airbnb or traveling somewhere unfamiliar.

How Much Do Airbnb Superhosts Make in 2025?

According to AirDNA data, Superhosts in the U.S. earn an average annual revenue of $54,687 per year, compared to $42,595 for non-Superhosts. That means Superhosts earn 28% more, but it’s not because they charge higher rates. 

In fact, Superhosts tend to have slightly lower nightly rates than non-Superhosts ($272 vs. $277). However, they more than make up for it by booking more nights. On average, Superhosts have a 4% higher occupancy rate (59% vs. 55%). That difference may seem small, but it adds up over time to the tune of thousands of dollars per year. 

The ability of Superhosts to attract more bookings is exactly what drives their higher revenue per available rental (RevPAR). RevPAR is just a way of measuring how much revenue a listing makes for each night it’s available, combining both price and occupancy into one number.

On average, Superhosts earn $162 in RevPAR, compared to $153 for non-Superhosts, a nearly 6% increase. In other words, even with slightly lower nightly rates, Superhosts come out ahead because they keep their calendars filled.

They are probably also pricing strategically: lowering rates when demand dips, staying competitive in crowded markets, and avoiding long gaps on the calendar.

On top of that, Superhosts tend to run more reliable operations. Their listings show up more often in search, they respond quickly, avoid cancellations, and consistently deliver great guest experiences. That kind of consistency builds trust, and trust leads to more bookings.

Superhosts in Large City Urban markets make more 

A lot of factors influence how much more you can earn as a Superhost, but where you host and what kind of property you manage make some of the biggest differences. In some cases, the income gap is small. In others, becoming a Superhost can significantly increase what you bring in each year.

To get a clearer picture, we looked at revenue potential, which is an estimate of what a listing could earn annually if it were available every day. It’s not actual income, but it offers a helpful way to compare performance across different types of markets while controlling for the number of available days.

Large City Urban markets show the biggest upside, with Superhosts earning up to 76% more than non-Superhosts. That makes sense: in busy, competitive areas, guests rely more on trust signals like the Superhost badge to help them choose between similar listings.

But the advantage isn’t just for big-city hosts. In smaller towns, rural areas, and vacation spots, Superhost status still helps listings stand out and get booked more often. Even in places with fewer options, guests still want reliable experiences—and they’re more likely to book with someone who’s earned Airbnb’s top badge. 

Curious how we define our market types? Learn more. 

Luxury properties operated by Superhosts can earn substantially more 

Location isn’t the only factor that can influence how much you can earn as a Superhost. Price type plays a big role too.

According to AirDNA’s revenue potential data, listings with Superhost status consistently outperform their non-Superhost counterparts across every price tier.

While luxury listings see the biggest percentage gain, the real takeaway is how consistent the Superhost advantage is across every price tier. Even budget and economy listings earn significantly more when they carry the badge—likely because guests are more cautious at lower price points and turn to trust signals when making booking decisions.

All of this is proof that Superhost status isn’t just for luxury listings in major markets. You can compete (and win) no matter where you’re hosting.

Airbnb outlines exactly what it takes to become a Superhost, but meeting those standards consistently is more difficult than checking off a few boxes. It requires thoughtful planning, strong systems, and a guest-first mindset that shows up in every stay. Whether you're building momentum as a new host or fine-tuning your approach, the steps below can help you deliver the kind of experience that earns (and keeps) that coveted badge.

1. Provide a clean, comfortable guest experience

Cleanliness is one of the first things guests notice. If your space isn’t up to par, they won’t hesitate to leave a lower rating. However, comfort and convenience matter just as much. Guests expect everything to work, beds to be cozy, and check-in to be simple. Basic amenities like towels, soap, and Wi-Fi are a given, but adding a few thoughtful extras—like a coffee bar, quality toiletries, or even small luxury amenities—can really help you stand out and earn better reviews.

Hosts who have a cancellation rate of more than 1% are disqualified from Airbnb Superhost status. Cancellations are commonly caused when a property is inadvertently double-booked, so keeping an effective calendar is key to keeping host cancellations at a minimum.

3. Respond quickly to guest communications

Good communication makes a big difference, and it starts before your guest even books. Sending a prebooking message builds trust and can improve your chances of securing the reservation. Once a guest books, keep the momentum going with clear, timely messages before check-in and during their stay. If they reach out with a question or issue, respond as quickly as possible. It also helps to send a quick note after check-in to make sure everything’s going smoothly, and again before checkout. These small touches show guests that you’re attentive and help prevent small issues from turning into lower ratings. With a property management system (PMS) like Uplisting, you can automate this messaging sequence so that guests receive the right communication at the right time, every time. 

Guests are more likely to leave a five-star review when they feel the experience matched or exceeded what they paid. This is about more than price. It's about how well the space, amenities, and service deliver against expectations.

If your occupancy is lagging, consider adjusting your rates to better match guest demand. A small pricing shift can boost bookings, generate more positive reviews, and build momentum. Over time, that cycle of strong value perception and social proof can help you raise rates sustainably without sacrificing guest satisfaction.

One of the best ways you can become an Airbnb Superhost is by getting more glowing reviews. According to AirDNA data, 66% of Superhosts have at least 20 reviews, compared to just 38% of non-Superhosts. Reaching that 20-review mark is often a turning point. You’re about twice as likely to earn the badge once you hit it. From there, the gap only widens. Nearly a quarter of Superhosts have 100 or more reviews, while very few non-Superhosts ever reach that level.

For newer hosts, this means every review carries extra weight. With fewer than 10, even a single low score can make qualifying difficult. Once you build a larger base of reviews, individual ratings matter less and maintaining a 4.8 average becomes easier.

The best way to build review volume is by delivering an excellent guest experience and asking for feedback consistently. Leaving a review for your guests also helps (we even have some Airbnb guest review templates you can use). Airbnb prompts them to write one in return, which often increases response rates and the number of reviews you get. 

With Uplisting, you can send the right messages at the right time on all booking sites. Read and respond to guest messages in a single, unified inbox — whether you’re at the office or on the go.

Give Your Guests Unforgettable Experiences

How to Maintain Your Airbnb Superhost Status

Earning Superhost status is a win, but keeping it is where the real consistency pays off. Since Airbnb reassesses your performance every quarter, it’s important to stay on top of the little things that make a big difference to guests.

That means answering messages quickly, keeping your space spotless, and making sure everything runs smoothly from check-in to checkout. Even small issues—like a late reply or a lightbulb that’s gone out—can snowball into lower ratings if they’re not addressed early.

Staying proactive is key. Regular property check-ins, routine maintenance, and quick guest follow-ups help prevent problems before they start. Many experienced hosts rely on smart tools and habits to stay organized without burning out.

Here are a few strategies that can help you hold onto your Superhost badge:

Use automated messaging to reply quickly and consistently, even when you're offline.

Create a cleaning checklist for yourself or your team to ensure nothing gets missed between guests.

Track your core metrics like average rating, occupancy, and cancellations to spot issues early.

Inspect your property regularly to catch maintenance problems before guests do.

Follow up with guests after check-in and before check-out to show you care and resolve small issues quickly.

Keep a calendar system in place to avoid double bookings or preventable cancellations.

Offer a digital guidebook to reduce repetitive questions and improve the guest experience.

With solid systems and attention to detail, maintaining Superhost status becomes less of a scramble and more of a steady rhythm in how you run your short-term rental business.

We’ve already covered the revenue benefits: Superhosts can earn 28% higher annual revenue than non-Superhosts thanks to higher occupancy and stronger guest trust. The value of Superhost status goes beyond income, though.

Earning the badge signals that you’re running a reliable, guest-first operation, and that builds momentum over time. It boosts your credibility not just with guests, but with potential partners, cleaning teams, and even lenders or investors if you’re looking to scale your portfolio. Superhost status also supports your reputation if you’re exploring direct bookings or cross-listing on other platforms.

For many hosts, achieving Superhost is a turning point. It often reflects a shift in mindset from casual hosting to a more professional, strategic approach. That shift tends to pay off well beyond the Airbnb algorithm.

What's the difference between an Airbnb Superhost and a regular host?

To earn—and keep—Superhost status, hosts need to meet Airbnb’s performance standards consistently. That means completing at least 10 stays in the past year (or at least 3 stays totaling 100 nights), responding to 90% of new guest messages within 24 hours, keeping your cancellation rate at or below 1% (except for extenuating circumstances), and maintaining an overall guest rating of 4.8 or higher.

Airbnb reviews these metrics every quarter. If you fall short during one of those evaluations, you’ll lose your Superhost status until you qualify again.

How do I check my Airbnb Superhost status?

To check if you're a Superhost on Airbnb, log in to your hosting account and navigate to the ‘Menu’ option on the upper navigation bar. Select ‘Insights’ from the drop-down options. You’ll land on the ‘Opportunities’ tab of that homepage. Navigate to the ‘Superhost’ tab. Here, you'll find your Superhost status displayed prominently, along with a summary of where you stand for each qualifying criterion. Airbnb also sends Superhosts a congratulatory email when they achieve or renew their Superhost status every quarter during the assessment periods in January, April, July, and October.

How many 5-star reviews do I need for Superhost status?

There’s no fixed number of five-star reviews required to become a Superhost, but consistency matters more than volume. Airbnb looks at your overall rating, not just how many five-star reviews you’ve received.

Superhosts with fewer than 10 reviews typically have about six five-star reviews

For Superhosts with 20 to 100 reviews, around half of those tend to be five-star ratings

The takeaway? A strong ratio of positive reviews to total stays is key, especially if you’re early in your hosting journey. The fewer reviews you have, the more weight each one carries, so focusing on quality guest experiences from the start can make a big impact.

What is the difference between Guest favorite and Superhost on Airbnb?

Airbnb Superhost is an official quarterly program that measures consistent excellence in hosting and awards a badge to qualifying hosts. In contrast, Guest Favorite applies to properties, referring to particularly memorable or popular stays. There is overlap between the two designations, but you’re not guaranteed both. 72% of Guest Favorite listings are run by Superhosts, proving that better hospitality leads to better ratings and more badges. That being said, 28% of Guest Favorite listings aren’t managed by Superhosts, so it’s possible to earn the badge without Superhost status.

Achieving Superhost status takes consistency, but it’s absolutely within reach with the right strategy. Airbnb reviews host performance every quarter, and you’ll need to meet a few key benchmarks: host at least 10 short stays (or three longer ones), maintain an overall rating of 4.8 or higher, respond to 90% of guest messages within 24 hours, and keep your cancellation rate under 1%.

These expectations are manageable, especially for hosts who treat their rental like a professional operation. From clean, well-prepared spaces to thoughtful guest communication, the details matter. With the help of smart tools and a few repeatable and scalable systems, many hosts find that earning—and keeping—Superhost status is both doable and worth the effort.

Understand the investment potential of any address in the world. 

Airbnb Superhost status can boost your revenue, visibility, and bookings. Learn how to earn the badge by delivering five-star guest experiences consistently.

Airbnb Superhost: How to Become One in 2024

Key Takeaways
Highly rated hosts who provide consistently exceptional guest experiences can achieve Airbnb Superhost status.
Superhosts on Airbnb have higher occupancy rates and higher annual revenue potential than non-Superhosts. 
There is no silver bullet to becoming a Superhost, but there are a few steps you can take to create five-star-review-worthy experiences. 

Airbnb launched its Superhost program in 2016 to reward its most devoted hosts with a special VIP status. Yet, being an Airbnb Superhost is about more than bragging rights alone. 

Those who achieve Airbnb Superhost status reap benefits such as improved search placement, better booking conversions, and even more revenue, according to Airbnb. Many guests—perhaps yourself included—are simply more likely to book with a Superhost than a regular host. No matter how you slice it, the title carries weight.

But how much weight?

In this guide, we’ll provide insights into the meaning of Airbnb Superhost status, the requirements for becoming a Superhost, and tips for achieving this coveted status.

What Is a Superhost on Airbnb?

An Airbnb Superhost is a designation granted to experienced and highly-rated hosts on the platform who consistently provide exceptional hospitality and meet certain criteria set by Airbnb. 

The Airbnb Superhost program was established in response to the need for consistent experiences on the platform, particularly in light of the limitations of Airbnb's rating system. 

It can be difficult for guests to decipher between professional quality operators and novice hosts. With the majority of Airbnb properties achieving at least a 4.5-star rating, how can a guest more confidently select a premium property?

Superhost status is the answer. Unlike individual property ratings, the Superhost designation considers a host's entire portfolio of properties. Superhost status offers guests more information about the host's performance and reliability. 

The Superhost program helps guests feel more confident in their choice of accommodations by evaluating factors such as response time, booking acceptance rate, and overall guest satisfaction. 

How is your STR performing?

Your vacation rental may be amazing, but is it better than your competition? Connect your Airbnb listing to AirDNA to see its Booking Performance Score.

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Airbnb Superhost Requirements

The four criteria that hosts must meet to become an Airbnb Superhost are:

Host at least 10 stays in the past year (or 100 nights over at least three stays).
Respond to 90% of new guest messages within 24 hours.
Have a 4.8 or better overall rating.
Have a cancellation rate of less than 1% (excluding extenuating circumstances).

Simply put: Airbnb is looking for hosts who are active, responsive, reliable, and have earned high ratings, all within the past year.

What Does Airbnb Superhost Mean? 

Becoming an Airbnb Superhost signifies joining a group of top-tier hosts recognized for their exceptional service and reliability. If you’re among the 41.6% of U.S. listings with Superhost status, it means that you’ve shown: 

Consistently high ratings
Quick response times
Dedication to outstanding guest experience

Superhost status is also a stand-out for guests. Booking with a Superhost instills confidence and trust, as it suggests a level of professionalism and reliability that sets them apart from other hosts. Superhosts are perceived as reliable and trustworthy, making guests feel safer and more comfortable during their stay. 

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Benefits of Becoming a Superhost

Becoming an Airbnb Superhost comes with a myriad of benefits that can make your hosting experience better and boost your rental property's performance:

Better Visibility: Superhost status increases your visibility on the platform, making your listing more prominent in search results and attracting more potential guests.
Improved Guest Experience: As a Superhost, you're recognized for your commitment to providing exceptional hospitality. Guests are more likely to choose your property over others, knowing they can expect a high level of service and reliability.
Higher Occupancy Rates: Data shows that Superhosts enjoy approximately 5% higher occupancy rates compared to hosts without Superhost status. This increased demand translates to more bookings and higher overall revenue potential.
Increased Annual Revenue: Despite listings without Superhost status having slightly higher average daily rates (ADRs) and revenue per available room (RevPAR), Superhosts enjoy nearly 13% higher annual revenue potential. This is attributed to the higher occupancy rates and increased booking volume that Superhost status brings.
How Much Do Airbnb Superhosts Make? 

How much Superhosts make depends on whether the host is an individual operator or a professional property manager. Our data shows that the annual revenue potential for individual Superhosts is $44,627, while professionally managed Superhosts can earn an average of $72,196 per year, largely because they charge higher ADRs and may manage different property types, including more luxury properties.

Those figures represent a 13% higher annual revenue potential than non-Airbnb Superhosts.


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How to Become a Superhost on Airbnb

Superhost requirements are quite clear. 53% of Airbnb hosts achieve Superhost status, and our data shows, for example, that 71% of Superhosts have at least a 4.9-star rating. Any rating lower than 4.7 leads to a steep drop off in Superhost status. Many hosts with their current host rating as 4.7 or below have a relatively lower number of reviews. A single recent low rating can have a significant impact on their rating and ability to maintain Superhost status in the future.

Likewise, many non-Superhost have a 4.9 star rating and above (42% of these hosts), but missed super host status because of not meeting one of the the other criteria.  Event non-superhosts get a 5 star rating in 80% of their reviews compared to 92% for Superhosts.

Knowing exactly how to achieve 4.9 or 5-star Airbnb Superhost reviews and ratings can be trickier. Below are some tips to help you create guest experiences that boost ratings and qualify for Superhost status.

1. Offer a comfortable, clean, easy-to-use property

Cleanliness is crucial to guests, and they won’t hesitate to respond with low ratings if a property doesn’t meet their standards. They also expect ease of use and comfort—everything should work, beds should be comfortable, the key exchange should be simple, and you should offer the standard amenities guests need (plus something extra if you want to surprise and exceed expectations!).

You can achieve these standards (and earn high guest ratings) by inspecting the property regularly, keeping up on maintenance, and hiring professional cleaners who follow a checklist

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2. Keep your cancellation rate low

This requirement is strict and straightforward: Hosts who have a cancellation rate of more than 1% are disqualified from Airbnb Superhost status. Cancellations are commonly caused when a property is inadvertently double-booked, so keeping an effective calendar is key to keeping guest cancellations at a minimum.

3. Take care with communications

Like in any relationship, communication is the key to success—and that stands true in the guest-Superhost relationship, too. No one ever became a Superhost by ignoring messages. If you're serious about elevating your host status, answer initial booking inquiries as quickly as you can. Respond instantly if guests have any questions or issues during their stay. It’s a good idea to reach out to guests proactively after they check in and check out to resolve any problems immediately without them having to ask you. 

4. Make guests feel like they're getting a good deal

While aspects such as easy check-in, a comfortable bed, or clean bathrooms all play a part in getting good reviews, ensuring that guests feel they’re receiving a “good deal” has been proven to be a big contributing factor. Guests who feel like they got good bang for their buck are much more likely to leave a five-star review. 

If you’re struggling to exceed a 90% occupancy rate, adjusting your prices can create a cycle that builds on itself. More people will read those glowing reviews and book your property, and higher occupancy will gradually make up for your lower ADR.

5. Encourage guest reviews and ratings

You already know reviews are essential to becoming an Airbnb Superhost. However, in a world where 89% of all reviews left for U.S. properties are 5-star reviews, the number of reviews you have matters as much as how positive those reviews are. 

Our data shows that 70% of Superhosts have between 20 reviews or more, with over a quarter that have between 20-49 reviews specifically. When looking at non-superhosts, 59% have fewer than 20 reviews. 

The fewer reviews you have, the more important it is that they’re five stars. 90.8% of reviews for Airbnb Superhosts that only have 1-10 guest reviews are five stars. That percentage increases as your number of reviews increases, but it typically remains steady at about 93%. 

Provide exceptional service and go above and beyond to meet guest expectations. This can justify you prompting guests to leave glowing reviews and high ratings, which are crucial for achieving Superhost status. 

Actively soliciting feedback from guests and promptly addressing any concerns or issues also demonstrates your dedication to providing a top-notch experience, further solidifying your chances of becoming a Superhost.

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Is Airbnb Superhost Worth It? 

Hosts must meet Airbnb Superhost criteria to qualify for this special status, and many don’t make the cut. There are plenty of things hosts can work on to become Superhosts, but is it worth it? According to our vacation rental data, the answer is yes. Hosts earn significantly more revenue on Airbnb when they receive the Superhost stamp of approval.

Bottom line: Putting in the necessary time, effort, and strategy toward elevating your host status makes a difference in your short-term rental (STR) profitability. 

Learn about short-term rental data

Boost Your Reviews on Your Path to Superhost Status

Becoming an Airbnb Superhost can feel daunting, but it’s well within reach. Dedication, commitment, and a focus on providing exceptional hospitality can go a long way toward Superhost-worthy guest experiences.

At some point, though, the experience you create must translate to your reviews. Curious how to get better reviews and ratings? Check out our guide for how to get five-star reviews.

Frequently Asked Questions 
What's the difference between a Superhost and a regular host on Airbnb? 

Superhosts must meet certain standards and maintain them every year to keep their Superhost status. These include hosting at least 10 stays in the past year, responding to 90% of messages within 24 hours, maintaining a guest rating of at least 4.8 overall, and having a cancellation rate of less than 1%. Hosts who don’t meet these requirements or fail to maintain them will not achieve Superhost status.

How do I know if I’m a Superhost on Airbnb? 

Log in to your hosting account and navigate to the "Progress" tab on the dashboard To check if you're a Superhost on Airbnb. Here, you'll find your Superhost status displayed prominently. Additionally, Airbnb sends Superhosts a congratulatory email when they achieve or renew their Superhost status every quarter.

How many 5-star reviews do I need to be a Superhost on Airbnb? 

There isn’t a specific number of five-star reviews you need to be a Superhost, but hosts generally aim for a high percentage of positive reviews relative to their total bookings. Our data shows that current Superhosts with under 10 reviews have approximately six five-star reviews; if the Superhost has between 20 and 100 reviews, roughly half of them are five star ratings.

Superhost status translates into super earnings. Learn how to provide the
five-star-review-worthy guest experiences needed to attain this special designation.

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