European Market Review: Demand and Occupancy Peak Easter Week, Shaping Up for a Strong Summer
Published: April 18, 2024
Last updated: February 24, 2025
Linda Rollins
ARTICLE SUMMARY
The European STR market saw higher demand and increased host earnings in March driven by Easter occurring earlier in the year. This peak in activity suggests a strong upcoming summer, with high booking rates and promising demand projections for the coming months.

Linda Rollins
Senior Research Analyst
Linda Rollins is a Senior Research Analyst at AirDNA and a self-managing short-term rental host, which means she understands the market as both an analyst and an operator. She writes research and blogs for AirDNA and for Adapt, its revenue management tool, making her work a go-to resource for investors trying to find and size up the right opportunities, and for operators looking to understand changing market dynamics and find concrete ways to improve occupancy, rates, and guest experience. Her data is regularly cited in major news outlets, and she has a knack for bringing both the numbers and the story behind them. In her free time, Linda enjoys spending time with her family, traveling, and looking for good eats.