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PressEuropean Monthly Review September 2024: Steady Demand, Rising Rates, and Holiday Travel Surge
Published: October 21, 2024
Last updated: February 26, 2025
Linda Rollins
ARTICLE SUMMARY
September saw strong demand growth across Europe’s short-term rental markets, supported by steady occupancy and pricing improvements. As inflation stabilizes, ADRs have followed suit. Foreign travel is on the rise but has yet to fully recover to pre-pandemic levels. Heading into the fall and winter, European bookings are pacing well ahead of last year, indicating a strong holiday season.
Linda Rollins
Senior Research Analyst
Linda Rollins is a Senior Research Analyst at AirDNA and a self-managing short-term rental host, which means she understands the market as both an analyst and an operator. She writes research and blogs for AirDNA and for Adapt, its revenue management tool, making her work a go-to resource for investors trying to find and size up the right opportunities, and for operators looking to understand changing market dynamics and find concrete ways to improve occupancy, rates, and guest experience. Her data is regularly cited in major news outlets, and she has a knack for bringing both the numbers and the story behind them. In her free time, Linda enjoys spending time with her family, traveling, and looking for good eats.