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A Winner Takes It All Market: Malmö's STR Boom Ahead of Eurovision 2024

May 3, 2024

Check Out Eurovision Occupancy Rates

We've put together an interactive map that allows you to explore how occupancy rates in 10 cities in proximity to Eurovision have shot up by 10-35% for the event.


The city of Malmö is getting ready to host the Eurovision Song Contest in 2024, coinciding with the 50th anniversary of ABBA's Eurovision win, and the short-term rental market is expected to see a significant surge in demand. Our analysis shows how the market is preparing for the event to ensure a smooth and balanced response to the influx of visitors.