Hopefully by now you’ve seen some aspect of our new brand – friendly colors, a streamlined logo, or an easier-to-navigate website – via our educational emails or at our VRMA presentation in Vegas earlier this week (slides can be found here, for all of you inquisitive folks).
We undertook this initiative to help our brand reflect the value of our services, and make it easier to continue to scale our products and services for short-term rental entrepreneurs.
What’s changed?
Tagline
Our team spent several weeks interviewing our current, former and prospective customers to truly understand where you see value, and identify opportunities for growth. You all agreed that you rely on AirDNA to help you make smarter decisions, maintain your competitive advantage in the short-term rental market, and accelerate the growth of your businesses.
Taking your feedback and distilling it down into one impactful statement led us to our new tagline:
Data to set you apart. Insights to keep you ahead.
We will continue to work hard to fulfill this promise as we strive to deliver more personalized experiences and more actionable insights within our products. Stay tuned for some exciting announcements in the coming weeks!
Colors
Our new color palette builds on the blue and orange that you know and love, but in a more modern way. Our new indigo and orange are approachable, warmed up colors that provide contrast against our simplified white backgrounds. They make it easier for you to navigate our site and use MarketMinder to analyze short-term vacation rentals.
Logo
Our new logo is streamlined and modern, evoking the traits that we hope to inspire in our clients: innovation, confidence, competitive advantage.
The subtle house design within our logo is a fun nod to the real estate and lodging industries that helped us get our start.
Photography
Our photography speaks to the short-term rental experience of tourists and private accommodation professionals – short-term rental hosts, real estate investors, property managers and tourism boards – across the globe. While our business is driven by data and expanded by revenue optimization, at the heart of any solid short-term rental business is a focus on the guest.
- B2C – Shows exploration and the user experience of staying in a short-term rental property.
- B2B – Shows professionals and homeowners exploring the potential of private accommodation.
- Architectural – Shows the ultimate end product of our data in a visually compelling way.
- Geographic – Sets the stage for short-term rental growth in any market, anywhere in the world.
Content
During our discovery phase, we heard from several of you that once you understood our products, you “got it”.
But sometimes understanding the value of our products, and the data within them, was difficult. We’ve taken this feedback to heart and are working on updates that will make our short-term rental products easier to use, so they act as a better day-to-day reference for you in your busy lives.
Check out the Industry page that’s most relevant to you, and you’ll find a curated library of blogs, case studies, videos, and white papers at the bottom to help you succeed in short-term rentals.
What’s not changed?
Our commitment
We are committed to providing our customers with the most comprehensive short-term rental data and the most actionable insights to optimize your pricing, find lucrative properties, and manage your real estate portfolios.
Still have questions? Our Customer Success team is standing by to help you get the most out of your subscriptions.
Thank you for joining us on this adventure!