Pro Tip: Take the time to look into booking and pacing trends in your market. If other listings in your area are upping their rates, that’s a good indication that they’re confident guests will pay higher rates before, during, and after the traditional busy season. If you’ve just launched your listing, consider undercutting the competition just a bit to edge out your closest competitors and rack up reviews before the slow season arrives.
Pro Tip: Give travelers other reasons to visit your market in the widening busy season. If your market has lesser-known events or natural wonders worth visiting in traditional shoulder seasons, promote those weeks or months and take advantage of their booming interest.
Wondering if extended seasonality is happening in your market?
You don’t have to be in the Joshua Trees or Acadias of the U.S. to benefit from extended seasonality. If you’re in a popular market’s periphery, you should expect some spillover. Search for your location in MarketMinder to see what’s changed in your market.