2023 Industry Perspective: Where Pro VRMs are Focusing Time and Money | AirDNA
![](https://images.prismic.io/airdna-next/0f755a49-d326-4302-a064-624f1c085933_iStock-170005690+1.png?auto=compress,format)
"While much of the industry is (understandably) focusing on revenue management, few property managers are using accurate benchmarking data to set prices and manage occupancy. This presents a huge opportunity to boost profits for VRMs."
- Dillon DuBois, Director of Enterprise Marketing at AirDNA