Diadema, São Paulo short-term rentals run an average of 55% occupancy and $21 RevPAR across the year.
Diadema short-term rentals run 55% average occupancy across the year, producing an annual RevPAR of $21 — occupancy multiplied by average daily rate.
From August 2025 to August 2026, Diadema's occupancy is up 23.9% and RevPAR is down 12.0%.
On AirDNA's seasonality scale, Diadema scores 83 out of 100, where a higher score means steadier demand year-round and a lower score means sharper peak-and-trough swings.
Diadema's Seasonality subscore is 83 out of 100, one of five inputs to its overall Market Score of 75. A higher score means steadier demand across the year.
Seasonality is the percentage gap between Diadema's lowest and highest monthly average revenue over the past year — the smaller the swing, the higher the score.
It is benchmarked against other short-term rental markets in the same country with at least 15 active listings.
Market-level averages hide wide variation. Here's how to go deeper in the app:
Key definitions
How occupancy and RevPAR rise and fall through the year in Diadema, month by month.
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Frequently asked
Diadema runs 55% annual occupancy.
Diadema's short-term rental occupancy is up 23.9% from August 2025 to August 2026, currently 55% of available nights booked.
RevPAR (revenue per available rental) is occupancy multiplied by average daily rate. It reflects what a listing earns across every available night. Diadema's annual RevPAR is $21.
Diadema's RevPAR is down 12.0% from August 2025 to August 2026, currently $21.
Diadema scores 83 out of 100 on AirDNA's seasonality scale. Higher scores mean steadier demand year-round.
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