Santa Marta, Default short-term rentals run an average of 45% occupancy and $32 RevPAR across the year.
Santa Marta short-term rentals run 45% average occupancy across the year, producing an annual RevPAR of $32 — occupancy multiplied by average daily rate.
From October 2025 to October 2026, Santa Marta's occupancy is up 10.5% and RevPAR is up 16.7%.
On AirDNA's seasonality scale, Santa Marta scores 77 out of 100, where a higher score means steadier demand year-round and a lower score means sharper peak-and-trough swings.
Santa Marta's Seasonality subscore is 77 out of 100, one of five inputs to its overall Market Score of 52. A higher score means steadier demand across the year.
Seasonality is the percentage gap between Santa Marta's lowest and highest monthly average revenue over the past year — the smaller the swing, the higher the score.
It is benchmarked against other short-term rental markets in the same country with at least 15 active listings.
Market-level averages hide wide variation. Here's how to go deeper in the app:
Key definitions
How occupancy and RevPAR rise and fall through the year in Santa Marta, month by month.
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Frequently asked
Santa Marta runs 45% annual occupancy.
Santa Marta's short-term rental occupancy is up 10.5% from October 2025 to October 2026, currently 45% of available nights booked.
RevPAR (revenue per available rental) is occupancy multiplied by average daily rate. It reflects what a listing earns across every available night. Santa Marta's annual RevPAR is $32.
Santa Marta's RevPAR is up 16.7% from October 2025 to October 2026, currently $32.
Santa Marta scores 77 out of 100 on AirDNA's seasonality scale. Higher scores mean steadier demand year-round.
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