Santa Cruz, Default short-term rentals run an average of 27% occupancy and $31 RevPAR across the year.
Santa Cruz short-term rentals run 27% average occupancy across the year, producing an annual RevPAR of $31 — occupancy multiplied by average daily rate.
From July 2025 to July 2026, Santa Cruz's occupancy is up 14.0% and RevPAR is down 16.3%.
On AirDNA's seasonality scale, Santa Cruz scores 49 out of 100, where a higher score means steadier demand year-round and a lower score means sharper peak-and-trough swings.
Santa Cruz's Seasonality subscore is 49 out of 100, one of five inputs to its overall Market Score of 57. A higher score means steadier demand across the year.
Seasonality is the percentage gap between Santa Cruz's lowest and highest monthly average revenue over the past year — the smaller the swing, the higher the score.
It is benchmarked against other short-term rental markets in the same country with at least 15 active listings.
Market-level averages hide wide variation. Here's how to go deeper in the app:
Key definitions
How occupancy and RevPAR rise and fall through the year in Santa Cruz, month by month.
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Frequently asked
Santa Cruz runs 27% annual occupancy.
Santa Cruz's short-term rental occupancy is up 14.0% from July 2025 to July 2026, currently 27% of available nights booked.
RevPAR (revenue per available rental) is occupancy multiplied by average daily rate. It reflects what a listing earns across every available night. Santa Cruz's annual RevPAR is $31.
Santa Cruz's RevPAR is down 16.3% from July 2025 to July 2026, currently $31.
Santa Cruz scores 49 out of 100 on AirDNA's seasonality scale. Higher scores mean steadier demand year-round.
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