Highland, Scotland short-term rentals run an average of 65% occupancy and $150 RevPAR across the year.
Highland short-term rentals run 65% average occupancy across the year, producing an annual RevPAR of $150 — occupancy multiplied by average daily rate.
From August 2025 to August 2026, Highland's occupancy is down 7.0% and RevPAR is down 8.6%.
On AirDNA's seasonality scale, Highland scores 56 out of 100, where a higher score means steadier demand year-round and a lower score means sharper peak-and-trough swings.
Highland's Seasonality subscore is 56 out of 100, one of five inputs to its overall Market Score of 80. A higher score means steadier demand across the year.
Seasonality is the percentage gap between Highland's lowest and highest monthly average revenue over the past year — the smaller the swing, the higher the score.
It is benchmarked against other short-term rental markets in the same country with at least 15 active listings.
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Key definitions
How occupancy and RevPAR rise and fall through the year in Highland, month by month.
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Frequently asked
Highland runs 65% annual occupancy.
Highland's short-term rental occupancy is down 7.0% from August 2025 to August 2026, currently 65% of available nights booked.
RevPAR (revenue per available rental) is occupancy multiplied by average daily rate. It reflects what a listing earns across every available night. Highland's annual RevPAR is $150.
Highland's RevPAR is down 8.6% from August 2025 to August 2026, currently $150.
Highland scores 56 out of 100 on AirDNA's seasonality scale. Higher scores mean steadier demand year-round.
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