Gloucester Cheltenham, South West England short-term rentals run an average of 56% occupancy and $153 RevPAR across the year.
Gloucester Cheltenham short-term rentals run 56% average occupancy across the year, producing an annual RevPAR of $153 — occupancy multiplied by average daily rate.
From August 2025 to August 2026, Gloucester Cheltenham's occupancy is down 6.7% and RevPAR is down 22.4%.
On AirDNA's seasonality scale, Gloucester Cheltenham scores 72 out of 100, where a higher score means steadier demand year-round and a lower score means sharper peak-and-trough swings.
Gloucester Cheltenham's Seasonality subscore is 72 out of 100, one of five inputs to its overall Market Score of 91. A higher score means steadier demand across the year.
Seasonality is the percentage gap between Gloucester Cheltenham's lowest and highest monthly average revenue over the past year — the smaller the swing, the higher the score.
It is benchmarked against other short-term rental markets in the same country with at least 15 active listings.
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Key definitions

How occupancy and RevPAR rise and fall through the year in Gloucester Cheltenham, month by month.
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Frequently asked
Gloucester Cheltenham runs 56% annual occupancy.
Gloucester Cheltenham's short-term rental occupancy is down 6.7% from August 2025 to August 2026, currently 56% of available nights booked.
RevPAR (revenue per available rental) is occupancy multiplied by average daily rate. It reflects what a listing earns across every available night. Gloucester Cheltenham's annual RevPAR is $153.
Gloucester Cheltenham's RevPAR is down 22.4% from August 2025 to August 2026, currently $153.
Gloucester Cheltenham scores 72 out of 100 on AirDNA's seasonality scale. Higher scores mean steadier demand year-round.
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