Gloucester Cheltenham, West Midlands short-term rentals run an average of 49% occupancy and $123 RevPAR across the year.
Gloucester Cheltenham short-term rentals run 49% average occupancy across the year, producing an annual RevPAR of $123 — occupancy multiplied by average daily rate.
From July 2025 to July 2026, Gloucester Cheltenham's occupancy is down 17.3% and RevPAR is down 14.7%.
On AirDNA's seasonality scale, Gloucester Cheltenham scores 76 out of 100, where a higher score means steadier demand year-round and a lower score means sharper peak-and-trough swings.
Gloucester Cheltenham's Seasonality subscore is 76 out of 100, one of five inputs to its overall Market Score of 94. A higher score means steadier demand across the year.
Seasonality is the percentage gap between Gloucester Cheltenham's lowest and highest monthly average revenue over the past year — the smaller the swing, the higher the score.
It is benchmarked against other short-term rental markets in the same country with at least 15 active listings.
Market-level averages hide wide variation. Here's how to go deeper in the app:
Key definitions

How occupancy and RevPAR rise and fall through the year in Gloucester Cheltenham, month by month.
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Frequently asked
Gloucester Cheltenham runs 49% annual occupancy.
Gloucester Cheltenham's short-term rental occupancy is down 17.3% from July 2025 to July 2026, currently 49% of available nights booked.
RevPAR (revenue per available rental) is occupancy multiplied by average daily rate. It reflects what a listing earns across every available night. Gloucester Cheltenham's annual RevPAR is $123.
Gloucester Cheltenham's RevPAR is down 14.7% from July 2025 to July 2026, currently $123.
Gloucester Cheltenham scores 76 out of 100 on AirDNA's seasonality scale. Higher scores mean steadier demand year-round.
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