Umag, Istarska short-term rentals run an average of 60% occupancy and $112 RevPAR across the year.
Umag short-term rentals run 60% average occupancy across the year, producing an annual RevPAR of $112 — occupancy multiplied by average daily rate.
From July 2025 to July 2026, Umag's occupancy is up 4.7% and RevPAR is up 8.4%.
On AirDNA's seasonality scale, Umag scores 46 out of 100, where a higher score means steadier demand year-round and a lower score means sharper peak-and-trough swings.
Umag's Seasonality subscore is 46 out of 100, one of five inputs to its overall Market Score of 58. A higher score means steadier demand across the year.
Seasonality is the percentage gap between Umag's lowest and highest monthly average revenue over the past year — the smaller the swing, the higher the score.
It is benchmarked against other short-term rental markets in the same country with at least 15 active listings.
Market-level averages hide wide variation. Here's how to go deeper in the app:
Key definitions
How occupancy and RevPAR rise and fall through the year in Umag, month by month.
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Frequently asked
Umag runs 60% annual occupancy.
Umag's short-term rental occupancy is up 4.7% from July 2025 to July 2026, currently 60% of available nights booked.
RevPAR (revenue per available rental) is occupancy multiplied by average daily rate. It reflects what a listing earns across every available night. Umag's annual RevPAR is $112.
Umag's RevPAR is up 8.4% from July 2025 to July 2026, currently $112.
Umag scores 46 out of 100 on AirDNA's seasonality scale. Higher scores mean steadier demand year-round.
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