Loro Piceno, Marche short-term rentals run an average of 37% occupancy and $98 RevPAR across the year.
Loro Piceno short-term rentals run 37% average occupancy across the year, producing an annual RevPAR of $98 — occupancy multiplied by average daily rate.
From July 2025 to July 2026, Loro Piceno's occupancy is down 7.7% and RevPAR is down 28.1%.
On AirDNA's seasonality scale, Loro Piceno scores 41 out of 100, where a higher score means steadier demand year-round and a lower score means sharper peak-and-trough swings.
Loro Piceno's Seasonality subscore is 41 out of 100, one of five inputs to its overall Market Score of 40. A higher score means steadier demand across the year.
Seasonality is the percentage gap between Loro Piceno's lowest and highest monthly average revenue over the past year — the smaller the swing, the higher the score.
It is benchmarked against other short-term rental markets in the same country with at least 15 active listings.
Market-level averages hide wide variation. Here's how to go deeper in the app:
Key definitions

How occupancy and RevPAR rise and fall through the year in Loro Piceno, month by month.
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Frequently asked
Loro Piceno runs 37% annual occupancy.
Loro Piceno's short-term rental occupancy is down 7.7% from July 2025 to July 2026, currently 37% of available nights booked.
RevPAR (revenue per available rental) is occupancy multiplied by average daily rate. It reflects what a listing earns across every available night. Loro Piceno's annual RevPAR is $98.
Loro Piceno's RevPAR is down 28.1% from July 2025 to July 2026, currently $98.
Loro Piceno scores 41 out of 100 on AirDNA's seasonality scale. Higher scores mean steadier demand year-round.
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