In Norcia, Umbria, the average short-term rental earns $7.6K per year and books at a $109 average daily rate.
The average active short-term rental in Norcia earns $7.6K a year, booking at an average daily rate of $109 per night. Both figures are trailing-twelve-month averages across every active Norcia listing on Airbnb, Vrbo, and Booking.com.
From July 2025 to July 2026, Norcia short-term rental revenue is up 95.0% and the average daily rate is down 3.0%.
Norcia's Revenue Growth subscore is 100 out of 100, one of five inputs to its overall Market Score of 97.
Revenue Growth is the year-over-year change in RevPAR (revenue per available rental), counting only properties booked in both periods so new and delisted listings can't skew it. Norcia's RevPAR is up 48.1% from July 2025 to July 2026.
It is benchmarked against other short-term rental markets in the same country with at least 15 active listings.
Market-level averages hide wide variation. Here's how to go deeper in the app:
Key definitions

How a typical listing's monthly revenue rises and falls across the year.
How nightly rates move month to month, with entire-place, pro-managed, and luxury segment cuts.
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Frequently asked
The average active Norcia short-term rental earns $7.6K a year.
Norcia's market-wide average daily rate is $109 per booked night.
Norcia's average daily rate is down 3.0% from July 2025 to July 2026, now $109 per booked night.
Norcia short-term rental revenue is up 95.0% from July 2025 to July 2026, averaging $7.6K per active listing.
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