Matsushima Machi, Miyagi Ken short-term rentals run an average of 66% occupancy and $111 RevPAR across the year.
Matsushima Machi short-term rentals run 66% average occupancy across the year, producing an annual RevPAR of $111 — occupancy multiplied by average daily rate.
From August 2025 to August 2026, Matsushima Machi's occupancy is up 28.0% and RevPAR is up 40.5%.
On AirDNA's seasonality scale, Matsushima Machi scores 84 out of 100, where a higher score means steadier demand year-round and a lower score means sharper peak-and-trough swings.
Matsushima Machi's Seasonality subscore is 84 out of 100, one of five inputs to its overall Market Score of 97. A higher score means steadier demand across the year.
Seasonality is the percentage gap between Matsushima Machi's lowest and highest monthly average revenue over the past year — the smaller the swing, the higher the score.
It is benchmarked against other short-term rental markets in the same country with at least 15 active listings.
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Key definitions
How occupancy and RevPAR rise and fall through the year in Matsushima Machi, month by month.
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Frequently asked
Matsushima Machi runs 66% annual occupancy.
Matsushima Machi's short-term rental occupancy is up 28.0% from August 2025 to August 2026, currently 66% of available nights booked.
RevPAR (revenue per available rental) is occupancy multiplied by average daily rate. It reflects what a listing earns across every available night. Matsushima Machi's annual RevPAR is $111.
Matsushima Machi's RevPAR is up 40.5% from August 2025 to August 2026, currently $111.
Matsushima Machi scores 84 out of 100 on AirDNA's seasonality scale. Higher scores mean steadier demand year-round.
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