Zao Machi, Miyagi Ken short-term rentals run an average of 33% occupancy and $61 RevPAR across the year.
Zao Machi short-term rentals run 33% average occupancy across the year, producing an annual RevPAR of $61 — occupancy multiplied by average daily rate.
From July 2025 to July 2026, Zao Machi's occupancy is down 8.2% and RevPAR is down 18.1%.
On AirDNA's seasonality scale, Zao Machi scores 65 out of 100, where a higher score means steadier demand year-round and a lower score means sharper peak-and-trough swings.
Zao Machi's Seasonality subscore is 65 out of 100, one of five inputs to its overall Market Score of 65. A higher score means steadier demand across the year.
Seasonality is the percentage gap between Zao Machi's lowest and highest monthly average revenue over the past year — the smaller the swing, the higher the score.
It is benchmarked against other short-term rental markets in the same country with at least 15 active listings.
Market-level averages hide wide variation. Here's how to go deeper in the app:
Key definitions
How occupancy and RevPAR rise and fall through the year in Zao Machi, month by month.
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Frequently asked
Zao Machi runs 33% annual occupancy.
Zao Machi's short-term rental occupancy is down 8.2% from July 2025 to July 2026, currently 33% of available nights booked.
RevPAR (revenue per available rental) is occupancy multiplied by average daily rate. It reflects what a listing earns across every available night. Zao Machi's annual RevPAR is $61.
Zao Machi's RevPAR is down 18.1% from July 2025 to July 2026, currently $61.
Zao Machi scores 65 out of 100 on AirDNA's seasonality scale. Higher scores mean steadier demand year-round.
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