Soto La Marina, Tamaulipas short-term rentals run an average of 28% occupancy and $54 RevPAR across the year.
Soto La Marina short-term rentals run 28% average occupancy across the year, producing an annual RevPAR of $54 — occupancy multiplied by average daily rate.
From August 2025 to August 2026, Soto La Marina's occupancy is up 0.4% and RevPAR is up 19.6%.
On AirDNA's seasonality scale, Soto La Marina scores 41 out of 100, where a higher score means steadier demand year-round and a lower score means sharper peak-and-trough swings.
Soto La Marina's Seasonality subscore is 41 out of 100, one of five inputs to its overall Market Score of 49. A higher score means steadier demand across the year.
Seasonality is the percentage gap between Soto La Marina's lowest and highest monthly average revenue over the past year — the smaller the swing, the higher the score.
It is benchmarked against other short-term rental markets in the same country with at least 15 active listings.
Market-level averages hide wide variation. Here's how to go deeper in the app:
Key definitions
How occupancy and RevPAR rise and fall through the year in Soto La Marina, month by month.
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Frequently asked
Soto La Marina runs 28% annual occupancy.
Soto La Marina's short-term rental occupancy is up 0.4% from August 2025 to August 2026, currently 28% of available nights booked.
RevPAR (revenue per available rental) is occupancy multiplied by average daily rate. It reflects what a listing earns across every available night. Soto La Marina's annual RevPAR is $54.
Soto La Marina's RevPAR is up 19.6% from August 2025 to August 2026, currently $54.
Soto La Marina scores 41 out of 100 on AirDNA's seasonality scale. Higher scores mean steadier demand year-round.
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