Big Sur, California short-term rentals run an average of 34% occupancy and $116 RevPAR across the year.
Big Sur short-term rentals run 34% average occupancy across the year, producing an annual RevPAR of $116 — occupancy multiplied by average daily rate.
From August 2025 to August 2026, Big Sur's occupancy is down 34.8% and RevPAR is down 80.8%.
On AirDNA's seasonality scale, Big Sur scores 45 out of 100, where a higher score means steadier demand year-round and a lower score means sharper peak-and-trough swings.
Big Sur's Seasonality subscore is 45 out of 100, one of five inputs to its overall Market Score of 0. A higher score means steadier demand across the year.
Seasonality is the percentage gap between Big Sur's lowest and highest monthly average revenue over the past year — the smaller the swing, the higher the score.
It is benchmarked against other short-term rental markets in the same country with at least 15 active listings.
Market-level averages hide wide variation. Here's how to go deeper in the app:
Key definitions
How occupancy and RevPAR rise and fall through the year in Big Sur, month by month.
This is the tip of the iceberg
Explore more Big Sur data
Frequently asked
Big Sur runs 34% annual occupancy.
Big Sur's short-term rental occupancy is down 34.8% from August 2025 to August 2026, currently 34% of available nights booked.
RevPAR (revenue per available rental) is occupancy multiplied by average daily rate. It reflects what a listing earns across every available night. Big Sur's annual RevPAR is $116.
Big Sur's RevPAR is down 80.8% from August 2025 to August 2026, currently $116.
Big Sur scores 45 out of 100 on AirDNA's seasonality scale. Higher scores mean steadier demand year-round.
Get more in the app
See revenue potential of any address
