Santa Paula, California short-term rentals run an average of 54% occupancy and $129 RevPAR across the year.
Santa Paula short-term rentals run 54% average occupancy across the year, producing an annual RevPAR of $129 — occupancy multiplied by average daily rate.
From August 2025 to August 2026, Santa Paula's occupancy is up 4.1% and RevPAR is down 43.5%.
On AirDNA's seasonality scale, Santa Paula scores 62 out of 100, where a higher score means steadier demand year-round and a lower score means sharper peak-and-trough swings.
Santa Paula's Seasonality subscore is 62 out of 100, one of five inputs to its overall Market Score of 42. A higher score means steadier demand across the year.
Seasonality is the percentage gap between Santa Paula's lowest and highest monthly average revenue over the past year — the smaller the swing, the higher the score.
It is benchmarked against other short-term rental markets in the same country with at least 15 active listings.
Market-level averages hide wide variation. Here's how to go deeper in the app:
Key definitions
How occupancy and RevPAR rise and fall through the year in Santa Paula, month by month.
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Frequently asked
Santa Paula runs 54% annual occupancy.
Santa Paula's short-term rental occupancy is up 4.1% from August 2025 to August 2026, currently 54% of available nights booked.
RevPAR (revenue per available rental) is occupancy multiplied by average daily rate. It reflects what a listing earns across every available night. Santa Paula's annual RevPAR is $129.
Santa Paula's RevPAR is down 43.5% from August 2025 to August 2026, currently $129.
Santa Paula scores 62 out of 100 on AirDNA's seasonality scale. Higher scores mean steadier demand year-round.
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