Willows, California short-term rentals run an average of 50% occupancy and $70 RevPAR across the year.
Willows short-term rentals run 50% average occupancy across the year, producing an annual RevPAR of $70 — occupancy multiplied by average daily rate.
On AirDNA's seasonality scale, Willows scores 73 out of 100, where a higher score means steadier demand year-round and a lower score means sharper peak-and-trough swings.
Willows's Seasonality subscore is 73 out of 100, one of five inputs to its overall Market Score of 49. A higher score means steadier demand across the year.
Seasonality is the percentage gap between Willows's lowest and highest monthly average revenue over the past year — the smaller the swing, the higher the score.
It is benchmarked against other short-term rental markets in the same country with at least 15 active listings.
Market-level averages hide wide variation. Here's how to go deeper in the app:
Key definitions
How occupancy and RevPAR rise and fall through the year in Willows, month by month.
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Frequently asked
Willows runs 50% annual occupancy.
RevPAR (revenue per available rental) is occupancy multiplied by average daily rate. It reflects what a listing earns across every available night. Willows's annual RevPAR is $70.
Willows scores 73 out of 100 on AirDNA's seasonality scale. Higher scores mean steadier demand year-round.
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