New London, Connecticut short-term rentals run an average of 51% occupancy and $135 RevPAR across the year.
New London short-term rentals run 51% average occupancy across the year, producing an annual RevPAR of $135 — occupancy multiplied by average daily rate.
From August 2025 to August 2026, New London's occupancy is up 20.2% and RevPAR is up 11.3%.
On AirDNA's seasonality scale, New London scores 49 out of 100, where a higher score means steadier demand year-round and a lower score means sharper peak-and-trough swings.
New London's Seasonality subscore is 49 out of 100, one of five inputs to its overall Market Score of 64. A higher score means steadier demand across the year.
Seasonality is the percentage gap between New London's lowest and highest monthly average revenue over the past year — the smaller the swing, the higher the score.
It is benchmarked against other short-term rental markets in the same country with at least 15 active listings.
Market-level averages hide wide variation. Here's how to go deeper in the app:
Key definitions

How occupancy and RevPAR rise and fall through the year in New London, month by month.
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Frequently asked
New London runs 51% annual occupancy.
New London's short-term rental occupancy is up 20.2% from August 2025 to August 2026, currently 51% of available nights booked.
RevPAR (revenue per available rental) is occupancy multiplied by average daily rate. It reflects what a listing earns across every available night. New London's annual RevPAR is $135.
New London's RevPAR is up 11.3% from August 2025 to August 2026, currently $135.
New London scores 49 out of 100 on AirDNA's seasonality scale. Higher scores mean steadier demand year-round.
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