New London, Connecticut short-term rentals run an average of 50% occupancy and $141 RevPAR across the year.
New London short-term rentals run 50% average occupancy across the year, producing an annual RevPAR of $141 — occupancy multiplied by average daily rate.
From July 2025 to July 2026, New London's occupancy is up 12.8% and RevPAR is up 14.0%.
On AirDNA's seasonality scale, New London scores 53 out of 100, where a higher score means steadier demand year-round and a lower score means sharper peak-and-trough swings.
New London's Seasonality subscore is 53 out of 100, one of five inputs to its overall Market Score of 56. A higher score means steadier demand across the year.
Seasonality is the percentage gap between New London's lowest and highest monthly average revenue over the past year — the smaller the swing, the higher the score.
It is benchmarked against other short-term rental markets in the same country with at least 15 active listings.
Market-level averages hide wide variation. Here's how to go deeper in the app:
Key definitions
How occupancy and RevPAR rise and fall through the year in New London, month by month.
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Frequently asked
New London runs 50% annual occupancy.
New London's short-term rental occupancy is up 12.8% from July 2025 to July 2026, currently 50% of available nights booked.
RevPAR (revenue per available rental) is occupancy multiplied by average daily rate. It reflects what a listing earns across every available night. New London's annual RevPAR is $141.
New London's RevPAR is up 14.0% from July 2025 to July 2026, currently $141.
New London scores 53 out of 100 on AirDNA's seasonality scale. Higher scores mean steadier demand year-round.
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