In Helen, Georgia, the average short-term rental earns $43.1K per year and books at a $274 average daily rate.
The average active short-term rental in Helen earns $43.1K a year, booking at an average daily rate of $274 per night. Both figures are trailing-twelve-month averages across every active Helen listing on Airbnb, Vrbo, and Booking.com.
From August 2025 to August 2026, Helen short-term rental revenue is up 6.7% and the average daily rate is down 10.4%.
Helen's Revenue Growth subscore is 55 out of 100, one of five inputs to its overall Market Score of 77.
Revenue Growth is the year-over-year change in RevPAR (revenue per available rental), counting only properties booked in both periods so new and delisted listings can't skew it. Helen's RevPAR is down 14.9% from August 2025 to August 2026.
It is benchmarked against other short-term rental markets in the same country with at least 15 active listings.
Market-level averages hide wide variation. Here's how to go deeper in the app:
Key definitions

How a typical listing's monthly revenue rises and falls across the year.
How nightly rates move month to month, with entire-place, pro-managed, and luxury segment cuts.
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Frequently asked
The average active Helen short-term rental earns $43.1K a year.
Helen's market-wide average daily rate is $274 per booked night.
Helen's average daily rate is down 10.4% from August 2025 to August 2026, now $274 per booked night.
Helen short-term rental revenue is up 6.7% from August 2025 to August 2026, averaging $43.1K per active listing.
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