New Gloucester, Maine short-term rentals run an average of 57% occupancy and $152 RevPAR across the year.
New Gloucester short-term rentals run 57% average occupancy across the year, producing an annual RevPAR of $152 — occupancy multiplied by average daily rate.
From August 2025 to August 2026, New Gloucester's occupancy is up 2.5% and RevPAR is up 34.4%.
On AirDNA's seasonality scale, New Gloucester scores 54 out of 100, where a higher score means steadier demand year-round and a lower score means sharper peak-and-trough swings.
New Gloucester's Seasonality subscore is 54 out of 100, one of five inputs to its overall Market Score of 80. A higher score means steadier demand across the year.
Seasonality is the percentage gap between New Gloucester's lowest and highest monthly average revenue over the past year — the smaller the swing, the higher the score.
It is benchmarked against other short-term rental markets in the same country with at least 15 active listings.
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Key definitions

How occupancy and RevPAR rise and fall through the year in New Gloucester, month by month.
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Frequently asked
New Gloucester runs 57% annual occupancy.
New Gloucester's short-term rental occupancy is up 2.5% from August 2025 to August 2026, currently 57% of available nights booked.
RevPAR (revenue per available rental) is occupancy multiplied by average daily rate. It reflects what a listing earns across every available night. New Gloucester's annual RevPAR is $152.
New Gloucester's RevPAR is up 34.4% from August 2025 to August 2026, currently $152.
New Gloucester scores 54 out of 100 on AirDNA's seasonality scale. Higher scores mean steadier demand year-round.
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