Southwest Harbor, Maine short-term rentals run an average of 71% occupancy and $282 RevPAR across the year.
Southwest Harbor short-term rentals run 71% average occupancy across the year, producing an annual RevPAR of $282 — occupancy multiplied by average daily rate.
From October 2025 to October 2026, Southwest Harbor's occupancy is up 3.4% and RevPAR is up 6.5%.
On AirDNA's seasonality scale, Southwest Harbor scores 43 out of 100, where a higher score means steadier demand year-round and a lower score means sharper peak-and-trough swings.
Southwest Harbor's Seasonality subscore is 43 out of 100, one of five inputs to its overall Market Score of 67. A higher score means steadier demand across the year.
Seasonality is the percentage gap between Southwest Harbor's lowest and highest monthly average revenue over the past year — the smaller the swing, the higher the score.
It is benchmarked against other short-term rental markets in the same country with at least 15 active listings.
Market-level averages hide wide variation. Here's how to go deeper in the app:
Key definitions

How occupancy and RevPAR rise and fall through the year in Southwest Harbor, month by month.
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Frequently asked
Southwest Harbor runs 71% annual occupancy.
Southwest Harbor's short-term rental occupancy is up 3.4% from October 2025 to October 2026, currently 71% of available nights booked.
RevPAR (revenue per available rental) is occupancy multiplied by average daily rate. It reflects what a listing earns across every available night. Southwest Harbor's annual RevPAR is $282.
Southwest Harbor's RevPAR is up 6.5% from October 2025 to October 2026, currently $282.
Southwest Harbor scores 43 out of 100 on AirDNA's seasonality scale. Higher scores mean steadier demand year-round.
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