Potomac, Maryland short-term rentals run an average of 55% occupancy and $189 RevPAR across the year.
Potomac short-term rentals run 55% average occupancy across the year, producing an annual RevPAR of $189 — occupancy multiplied by average daily rate.
From July 2025 to July 2026, Potomac's occupancy is up 14.1% and RevPAR is up 35.8%.
On AirDNA's seasonality scale, Potomac scores 60 out of 100, where a higher score means steadier demand year-round and a lower score means sharper peak-and-trough swings.
Potomac's Seasonality subscore is 60 out of 100, one of five inputs to its overall Market Score of 43. A higher score means steadier demand across the year.
Seasonality is the percentage gap between Potomac's lowest and highest monthly average revenue over the past year — the smaller the swing, the higher the score.
It is benchmarked against other short-term rental markets in the same country with at least 15 active listings.
Market-level averages hide wide variation. Here's how to go deeper in the app:
Key definitions
How occupancy and RevPAR rise and fall through the year in Potomac, month by month.
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Frequently asked
Potomac runs 55% annual occupancy.
Potomac's short-term rental occupancy is up 14.1% from July 2025 to July 2026, currently 55% of available nights booked.
RevPAR (revenue per available rental) is occupancy multiplied by average daily rate. It reflects what a listing earns across every available night. Potomac's annual RevPAR is $189.
Potomac's RevPAR is up 35.8% from July 2025 to July 2026, currently $189.
Potomac scores 60 out of 100 on AirDNA's seasonality scale. Higher scores mean steadier demand year-round.
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