Great Barrington, Massachusetts short-term rentals run an average of 46% occupancy and $170 RevPAR across the year.
Great Barrington short-term rentals run 46% average occupancy across the year, producing an annual RevPAR of $170 — occupancy multiplied by average daily rate.
From August 2025 to August 2026, Great Barrington's occupancy is down 2.2% and RevPAR is down 23.2%.
On AirDNA's seasonality scale, Great Barrington scores 58 out of 100, where a higher score means steadier demand year-round and a lower score means sharper peak-and-trough swings.
Great Barrington's Seasonality subscore is 58 out of 100, one of five inputs to its overall Market Score of 56. A higher score means steadier demand across the year.
Seasonality is the percentage gap between Great Barrington's lowest and highest monthly average revenue over the past year — the smaller the swing, the higher the score.
It is benchmarked against other short-term rental markets in the same country with at least 15 active listings.
Market-level averages hide wide variation. Here's how to go deeper in the app:
Key definitions
How occupancy and RevPAR rise and fall through the year in Great Barrington, month by month.
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Frequently asked
Great Barrington runs 46% annual occupancy.
Great Barrington's short-term rental occupancy is down 2.2% from August 2025 to August 2026, currently 46% of available nights booked.
RevPAR (revenue per available rental) is occupancy multiplied by average daily rate. It reflects what a listing earns across every available night. Great Barrington's annual RevPAR is $170.
Great Barrington's RevPAR is down 23.2% from August 2025 to August 2026, currently $170.
Great Barrington scores 58 out of 100 on AirDNA's seasonality scale. Higher scores mean steadier demand year-round.
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