South Hadley, Massachusetts short-term rentals run an average of 50% occupancy and $111 RevPAR across the year.
South Hadley short-term rentals run 50% average occupancy across the year, producing an annual RevPAR of $111 — occupancy multiplied by average daily rate.
From August 2025 to August 2026, South Hadley's occupancy is up 3.8% and RevPAR is up 1.1%.
On AirDNA's seasonality scale, South Hadley scores 55 out of 100, where a higher score means steadier demand year-round and a lower score means sharper peak-and-trough swings.
South Hadley's Seasonality subscore is 55 out of 100, one of five inputs to its overall Market Score of 52. A higher score means steadier demand across the year.
Seasonality is the percentage gap between South Hadley's lowest and highest monthly average revenue over the past year — the smaller the swing, the higher the score.
It is benchmarked against other short-term rental markets in the same country with at least 15 active listings.
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Key definitions

How occupancy and RevPAR rise and fall through the year in South Hadley, month by month.
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Frequently asked
South Hadley runs 50% annual occupancy.
South Hadley's short-term rental occupancy is up 3.8% from August 2025 to August 2026, currently 50% of available nights booked.
RevPAR (revenue per available rental) is occupancy multiplied by average daily rate. It reflects what a listing earns across every available night. South Hadley's annual RevPAR is $111.
South Hadley's RevPAR is up 1.1% from August 2025 to August 2026, currently $111.
South Hadley scores 55 out of 100 on AirDNA's seasonality scale. Higher scores mean steadier demand year-round.
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