Great Falls, Montana short-term rentals run an average of 57% occupancy and $96 RevPAR across the year.
Great Falls short-term rentals run 57% average occupancy across the year, producing an annual RevPAR of $96 — occupancy multiplied by average daily rate.
From August 2025 to August 2026, Great Falls's occupancy is up 6.7% and RevPAR is up 23.7%.
On AirDNA's seasonality scale, Great Falls scores 73 out of 100, where a higher score means steadier demand year-round and a lower score means sharper peak-and-trough swings.
Great Falls's Seasonality subscore is 73 out of 100, one of five inputs to its overall Market Score of 62. A higher score means steadier demand across the year.
Seasonality is the percentage gap between Great Falls's lowest and highest monthly average revenue over the past year — the smaller the swing, the higher the score.
It is benchmarked against other short-term rental markets in the same country with at least 15 active listings.
Market-level averages hide wide variation. Here's how to go deeper in the app:
Key definitions

How occupancy and RevPAR rise and fall through the year in Great Falls, month by month.
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Frequently asked
Great Falls runs 57% annual occupancy.
Great Falls's short-term rental occupancy is up 6.7% from August 2025 to August 2026, currently 57% of available nights booked.
RevPAR (revenue per available rental) is occupancy multiplied by average daily rate. It reflects what a listing earns across every available night. Great Falls's annual RevPAR is $96.
Great Falls's RevPAR is up 23.7% from August 2025 to August 2026, currently $96.
Great Falls scores 73 out of 100 on AirDNA's seasonality scale. Higher scores mean steadier demand year-round.
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