The Colony, Texas short-term rentals run an average of 61% occupancy and $123 RevPAR across the year.
The Colony short-term rentals run 61% average occupancy across the year, producing an annual RevPAR of $123 — occupancy multiplied by average daily rate.
From August 2025 to August 2026, The Colony's occupancy is up 12.9% and RevPAR is up 11.0%.
On AirDNA's seasonality scale, The Colony scores 84 out of 100, where a higher score means steadier demand year-round and a lower score means sharper peak-and-trough swings.
The Colony's Seasonality subscore is 84 out of 100, one of five inputs to its overall Market Score of 88. A higher score means steadier demand across the year.
Seasonality is the percentage gap between The Colony's lowest and highest monthly average revenue over the past year — the smaller the swing, the higher the score.
It is benchmarked against other short-term rental markets in the same country with at least 15 active listings.
Market-level averages hide wide variation. Here's how to go deeper in the app:
Key definitions
How occupancy and RevPAR rise and fall through the year in The Colony, month by month.
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Frequently asked
The Colony runs 61% annual occupancy.
The Colony's short-term rental occupancy is up 12.9% from August 2025 to August 2026, currently 61% of available nights booked.
RevPAR (revenue per available rental) is occupancy multiplied by average daily rate. It reflects what a listing earns across every available night. The Colony's annual RevPAR is $123.
The Colony's RevPAR is up 11.0% from August 2025 to August 2026, currently $123.
The Colony scores 84 out of 100 on AirDNA's seasonality scale. Higher scores mean steadier demand year-round.
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