Drummond, Wisconsin short-term rentals run an average of 46% occupancy and $145 RevPAR across the year.
Drummond short-term rentals run 46% average occupancy across the year, producing an annual RevPAR of $145 — occupancy multiplied by average daily rate.
On AirDNA's seasonality scale, Drummond scores 49 out of 100, where a higher score means steadier demand year-round and a lower score means sharper peak-and-trough swings.
Drummond's Seasonality subscore is 49 out of 100, one of five inputs to its overall Market Score of 64. A higher score means steadier demand across the year.
Seasonality is the percentage gap between Drummond's lowest and highest monthly average revenue over the past year — the smaller the swing, the higher the score.
It is benchmarked against other short-term rental markets in the same country with at least 15 active listings.
Market-level averages hide wide variation. Here's how to go deeper in the app:
Key definitions

How occupancy and RevPAR rise and fall through the year in Drummond, month by month.
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Frequently asked
Drummond runs 46% annual occupancy.
RevPAR (revenue per available rental) is occupancy multiplied by average daily rate. It reflects what a listing earns across every available night. Drummond's annual RevPAR is $145.
Drummond scores 49 out of 100 on AirDNA's seasonality scale. Higher scores mean steadier demand year-round.
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